1.How often do you read the newspaper?

Every week

2–3 times a month

Once a month

Occasionally

This is my first time reading it

2.Which sections of the newspaper do you read most often? (Select all that apply)

News

Business

Politics

Opinion/Editorial

Lifestyle

Motoring

Sport

Careers Advertisements

Tenders/Notices Advertisements

3.What is your age group?

18–24

25–34

35–44

45–54

55–64

65+

4.What is your gender?

Male

Female

Non-binary

Prefer not to say

5.What is your employment status?

Student

Employed full-time

Employed part-time

Self-employed/Business owner

Executive/Management

Unemployed

Retired

6.What is your approximate monthly household income?

R20 001 – R35 000

R35 001 – R50 000

R50 000+

Prefer not to say

7.Which of the following products or services are you most likely to spend money on in the next 12 months? (Select all that apply)

Cars

Property/Home improvements

Banking/Financial services

Education

Travel

Fashion & Beauty

Technology

Food & Restaurants

Healthcare

Insurance

8.How do you usually access the newspaper?

Printed copy

Website

Email newsletter

Mobile app

E-edition

PressReader

Other

9.How influential is the newspaper in your purchasing or lifestyle decisions?

Very influential

Somewhat influential

Neutral

Not very influential

Not influential at all

10.Which of the following best describes your household decision-making role when it comes to purchases?

I am the main decision-maker

I share decision-making equally with others in the household

I influence decisions but do not make final decisions

I have little or no role in household purchasing decisions