PAYG Market Attractiveness Index - Survey

Lighting Global recently published the PAYGo Market Attractiveness Index -- a decade’s worth of high-quality datasets covering critical aspects of the commercial opportunity and enabling environment conditions across Africa. The Index provides a critical look at financial, legal, and environmental considerations that can help PAYGo companies and investors realistically evaluate and prioritize market entry opportunities. As we continue to develop the user interface and collect data from more countries, we’d like to ask you to take an early look at the index. This will help us shape the information that may affect the underlying business models and identify specific areas that may present risks to be mitigated.

In the coming months,  we will expand our data collection from 14 to 24 countries.  Your input will be valuable as we work to build a user-friendly platform and identify specific gaps or areas that require actions to create a more conducive business environment for PAYGo companies to operate.

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* 1. Please select the type of organization you are (Select ONE):

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* 2. Please select one answer for each question below.

  Strongly Disagree Disagree Neutral Agree Strongly Agree
Instructions on how to use the tool are clear and straightforward
The 3 main pillars (Demand, Supply and Enabling Environment) are comprehensive
The sub-pillars are comprehensive and cover all essential factors
The functionality of adjusting the weightings of the factors is highly flexible
I understand the rationale for including each factor within the index
Overall, the MAI tool provides very helpful information on the attractiveness for PAYGo in different countries
By using the MAI tool, I can easily identify areas of relative strength and challenges for a particular country
The results and output from the PAYGo MAI tool are easy to understand and interpret

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* 3. Open Ended / Additional Questions. 

How did you initially hear about the PAYG MAI tool?

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* 4. Have you used the MAI tool to evaluate different markets, and has it helped shape your strategy for those markets (e.g. inform decision making on market entry/product development and financing) 

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* 5. If you answered No to the previous question, then please provide the top 3 reasons why you have not used the MAI tool:

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* 6. If the PAYG MAI tool has been useful to you, then please explain how you can use it to improve your operations.

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* 7. What parts / sections of the MAI tool do you find MOST useful?

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* 8. What parts / sections of the MAI tool do you find LEAST useful? Please explain your answer.

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* 9. What parts / sections of the MAI tool should be improved? Please explain your answer.

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