Investor Survey - One

Investor Survey - What Matters Most To You?

Sophisticated people can take different approaches to almost every issue. They often make decisions on what businesses to invest in based on a wide range of factors, from a company’s profit and loss statements to the appeal of its brand identity. What factors do you consider in your business investment decisions? Please take our brief survey so we can all learn a little bit more.

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* 1. What is the single most important factor when assessing whether you want to lend money to a business?

Strong cash flow

Solid credit history

Proposed use of funds

Strength of brand

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* 2. What part of a business plan matters most to you?

Originality of the concept

Strength of the CEO and leadership team

Thoroughness, structure and clarity of expression of the document

Clear path to revenue

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* 3. When you evaluate the future earnings potential of a business, what carries the most weight?

Past financial performance

Competitive landscape

More subjective things like a "gut feel" or liking the name of the business

Ongoing product or service innovation

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* 4. We intentionally made this survey broadbrush, and we'd love to get the kind of feedback that doesn't fit in multiple choice. If there are any questions we should be asking, answers we should have included or more input you'd like to share, please do it below. Thanks!