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Visit Exeter is the consumer-facing brand for the tourism department at Exeter City Council. It is funded through income generated from business memberships and advertising, with staff support provided by Exeter City Council.

We are working on the tourism marketing strategy for the next 2 to 3 years, and would like your input. This is your chance to have a say on how Exeter is marketed as a visitor destination to the rest of the world.

Please complete the questions below, following instructions for each question.

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* 1. Which of the following themes do you think should be used to promote Exeter as a visitor destination?

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* 2. Which of the following social media platforms do you think should be used to promote Exeter to visitors?

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* 3. Which of the following paid marketing activities do you think Visit Exeter should be doing?

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* 4. Which of the following domestic geographic markets do you think should be targeted in marketing activities? Please tick all that apply.

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* 5. Which of the following overseas geographic markets do you think should be targeted in marketing activities? Please tick all that apply.
(Please note, the following list is taken from the most popular countries visiting www.visitexeter.com over the past 12 months)

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* 6. Which of the following demographic markets do you think should be targeted? Please tick all that apply.

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* 7. What printed material would you like to see produced to promote Exeter?

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* 8. Which of the following data sets would be helpful for your own business activities?

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* 9. Is there anything else you think Visit Exeter should be doing, that they are not already doing currently?

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