iGaming 2.0 PSA - Landing Page Survey

Question Title

* 1. Overall, how effective was this ad at...

	Very Effective	Somewhat Effective	Somewhat Ineffective	Very Ineffective	Don't Know
Communicating the importance of being aware that there is no guarantee of a win when gambling	Communicating the importance of being aware that there is no guarantee of a win when gambling Very Effective	Communicating the importance of being aware that there is no guarantee of a win when gambling Somewhat Effective	Communicating the importance of being aware that there is no guarantee of a win when gambling Somewhat Ineffective	Communicating the importance of being aware that there is no guarantee of a win when gambling Very Ineffective	Communicating the importance of being aware that there is no guarantee of a win when gambling Don't Know
Communicating that gambling outcomes are out of your control	Communicating that gambling outcomes are out of your control Very Effective	Communicating that gambling outcomes are out of your control Somewhat Effective	Communicating that gambling outcomes are out of your control Somewhat Ineffective	Communicating that gambling outcomes are out of your control Very Ineffective	Communicating that gambling outcomes are out of your control Don't Know

Question Title

* 2. Thinking about the ad, please tell us if you agree or disagree with each of the following statements.

	Strongly Agree	Somewhat Agree	Somewhat Disagree	Strongly Disagree	Don't Know
The ads increased my awareness of the risks of gambling online	The ads increased my awareness of the risks of gambling online Strongly Agree	The ads increased my awareness of the risks of gambling online Somewhat Agree	The ads increased my awareness of the risks of gambling online Somewhat Disagree	The ads increased my awareness of the risks of gambling online Strongly Disagree	The ads increased my awareness of the risks of gambling online Don't Know
The ads made me want to learn about ways to reduce the risks of gambling online	The ads made me want to learn about ways to reduce the risks of gambling online Strongly Agree	The ads made me want to learn about ways to reduce the risks of gambling online Somewhat Agree	The ads made me want to learn about ways to reduce the risks of gambling online Somewhat Disagree	The ads made me want to learn about ways to reduce the risks of gambling online Strongly Disagree	The ads made me want to learn about ways to reduce the risks of gambling online Don't Know
The ads made me want to learn more about gambling risks in general	The ads made me want to learn more about gambling risks in general Strongly Agree	The ads made me want to learn more about gambling risks in general Somewhat Agree	The ads made me want to learn more about gambling risks in general Somewhat Disagree	The ads made me want to learn more about gambling risks in general Strongly Disagree	The ads made me want to learn more about gambling risks in general Don't Know
The ads made me aware that I cannot control the outcome of gambling	The ads made me aware that I cannot control the outcome of gambling Strongly Agree	The ads made me aware that I cannot control the outcome of gambling Somewhat Agree	The ads made me aware that I cannot control the outcome of gambling Somewhat Disagree	The ads made me aware that I cannot control the outcome of gambling Strongly Disagree	The ads made me aware that I cannot control the outcome of gambling Don't Know
The ads increased my awareness of the need to take precautions when gambling online	The ads increased my awareness of the need to take precautions when gambling online Strongly Agree	The ads increased my awareness of the need to take precautions when gambling online Somewhat Agree	The ads increased my awareness of the need to take precautions when gambling online Somewhat Disagree	The ads increased my awareness of the need to take precautions when gambling online Strongly Disagree	The ads increased my awareness of the need to take precautions when gambling online Don't Know

Question Title

* 3. Please tell us if you agree with the following statements about the ad.

	Strongly Agree	Somewhat Agree	Somewhat Disagree	Strongly Disagree	Don't Know
The ad was in a location (e.g., TV, radio) that I visit frequently	The ad was in a location (e.g., TV, radio) that I visit frequently Strongly Agree	The ad was in a location (e.g., TV, radio) that I visit frequently Somewhat Agree	The ad was in a location (e.g., TV, radio) that I visit frequently Somewhat Disagree	The ad was in a location (e.g., TV, radio) that I visit frequently Strongly Disagree	The ad was in a location (e.g., TV, radio) that I visit frequently Don't Know
The ad was on a platform (e.g., Facebook, Instagram) that I visit frequently	The ad was on a platform (e.g., Facebook, Instagram) that I visit frequently Strongly Agree	The ad was on a platform (e.g., Facebook, Instagram) that I visit frequently Somewhat Agree	The ad was on a platform (e.g., Facebook, Instagram) that I visit frequently Somewhat Disagree	The ad was on a platform (e.g., Facebook, Instagram) that I visit frequently Strongly Disagree	The ad was on a platform (e.g., Facebook, Instagram) that I visit frequently Don't Know
The ads are visually nice to look at	The ads are visually nice to look at Strongly Agree	The ads are visually nice to look at Somewhat Agree	The ads are visually nice to look at Somewhat Disagree	The ads are visually nice to look at Strongly Disagree	The ads are visually nice to look at Don't Know
The ads are attention-getting	The ads are attention-getting Strongly Agree	The ads are attention-getting Somewhat Agree	The ads are attention-getting Somewhat Disagree	The ads are attention-getting Strongly Disagree	The ads are attention-getting Don't Know
The ads are relevant to me	The ads are relevant to me Strongly Agree	The ads are relevant to me Somewhat Agree	The ads are relevant to me Somewhat Disagree	The ads are relevant to me Strongly Disagree	The ads are relevant to me Don't Know
The ads taught me some new information	The ads taught me some new information Strongly Agree	The ads taught me some new information Somewhat Agree	The ads taught me some new information Somewhat Disagree	The ads taught me some new information Strongly Disagree	The ads taught me some new information Don't Know
The ads talk about something that is important	The ads talk about something that is important Strongly Agree	The ads talk about something that is important Somewhat Agree	The ads talk about something that is important Somewhat Disagree	The ads talk about something that is important Strongly Disagree	The ads talk about something that is important Don't Know
The ads provide useful information	The ads provide useful information Strongly Agree	The ads provide useful information Somewhat Agree	The ads provide useful information Somewhat Disagree	The ads provide useful information Strongly Disagree	The ads provide useful information Don't Know
The messaging in the ads comes from a credible source	The messaging in the ads comes from a credible source Strongly Agree	The messaging in the ads comes from a credible source Somewhat Agree	The messaging in the ads comes from a credible source Somewhat Disagree	The messaging in the ads comes from a credible source Strongly Disagree	The messaging in the ads comes from a credible source Don't Know
The ads were confusing	The ads were confusing Strongly Agree	The ads were confusing Somewhat Agree	The ads were confusing Somewhat Disagree	The ads were confusing Strongly Disagree	The ads were confusing Don't Know
The message was unclear	The message was unclear Strongly Agree	The message was unclear Somewhat Agree	The message was unclear Somewhat Disagree	The message was unclear Strongly Disagree	The message was unclear Don't Know
The ads did not appeal to me	The ads did not appeal to me Strongly Agree	The ads did not appeal to me Somewhat Agree	The ads did not appeal to me Somewhat Disagree	The ads did not appeal to me Strongly Disagree	The ads did not appeal to me Don't Know

Question Title

* 4. Do any of the following statements apply to you after you watched the ad? Please select all that apply.

Told someone about the "gamblingisrandom.ca" website

Decided that if I gamble, I will make a plan ahead of time

Set a budget and/or time limit for gambling

Took precautions when gambling (limited alcohol consumption, didn't gamble if depressed)

Thought about my own gambling

Thought about someone else's gambling

Told someone about the advertisement

Called the problem gambling helpline (ConnexOntario)

Spoke with a counsellor or other professional about gambling

Cut down or stopped my own gambling

Other (please specify)

Question Title

* 5. Do any of the following statements apply to you after you visited the website? Please select all that apply.

Told someone about the "gamblingisrandom.ca" website

Decided that if I gamble, I will make a plan ahead of time

Set a budget and/or time limit for gambling

Took precautions when gambling (limited alcohol consumption, didn't gamble if depressed)

Thought about my own gambling

Thought about someone else's gambling

Told someone about the advertisement

Called the problem gambling helpline (ConnexOntario)

Spoke with a counsellor or other professional about gambling

Cut down or stopped my own gambling

Other (please specify)

Question Title

* 6. Do you agree or disagree with the following statements about the "gamblingisrandom.ca" website.

	Strongly Agree	Somewhat Agree	Somewhat Disagree	Strongly Disagree	Don't Know
The website was engaging	The website was engaging Strongly Agree	The website was engaging Somewhat Agree	The website was engaging Somewhat Disagree	The website was engaging Strongly Disagree	The website was engaging Don't Know
The website was attention-getting	The website was attention-getting Strongly Agree	The website was attention-getting Somewhat Agree	The website was attention-getting Somewhat Disagree	The website was attention-getting Strongly Disagree	The website was attention-getting Don't Know
The website provided useful information	The website provided useful information Strongly Agree	The website provided useful information Somewhat Agree	The website provided useful information Somewhat Disagree	The website provided useful information Strongly Disagree	The website provided useful information Don't Know
The website was easy to navigate	The website was easy to navigate Strongly Agree	The website was easy to navigate Somewhat Agree	The website was easy to navigate Somewhat Disagree	The website was easy to navigate Strongly Disagree	The website was easy to navigate Don't Know

Question Title

* 7. Have you gambled online in the past year?

Yes