Children's Media Consumption Study Pre-screener to be considered Question Title * 1. Please let us know how we may reach you Name Company City/Town State/Province Country LinkedIn or Social Media Profile (For Verification) Email Address Phone Number OK Question Title * 2. We are conducting a research survey and would like to ask you some questions with a view to possibly inviting you to participate in a market research event. Firstly, can you tell me if you, or any member of your family or close friends, currently work or have ever worked in, any of the following industries? Journalism Public relations Market research Media/ broadcasting None of the above OK Question Title * 3. What is your gender? Male Female Prefer not to say Other (please specify) OK Question Title * 4. What is your exact age? OK Question Title * 5. What is your ethnic group? White Mixed/ Multiple ethnic group Asian/ Asian British / Asian American Black/ African/ Caribbean/ Black British LatinX Refused Other (please specify) OK Question Title * 6. Which of the following best describes your marital status? Single Married/ civil partnership Co-habiting Divorced Widowed Other (please specify) OK Question Title * 7. What is your working status Working full time Working part time Retired Student Homemaker / housewife Not working / unemployed OK Question Title * 8. What is your profession and job title? OK Question Title * 9. What bracket does your household income fall into? Less that £10,000 / $10,000 £10,000 - £20,000 / $10,000-20,000 £20,000 - £30,000 / $20,000-30,000 £30,000- £40,000 / $30,000-40,000 £40,000 - £50,000 / $40,000-$50,000 £50,000 - £60,000 / $50,000 - $60,000 £60,000 - £70,000 / $60,000 - $70,000 £70,000- £80,000 / $70,000 - $80,000 £80,000 - £90,000 / $80,000 - $90,000 £90,000 - £100,000 / $90,000 - $100,000 £100,000 + / $100,000+ Prefer not to say OK Question Title * 10. Do you have any children living at home with you? What are their ages? Child 1: Child 2: Child 3: Child 4: Child 5: Child 6: OK Question Title * 11. Which of the following devices does your child use to watch content? Television Computer Laptop Tablet Games console Mobile Phone Unsure None of the above Other (please specify) OK Question Title * 12. How strongly do you agree with the following statement on a scale of 1 to 5, where 1 is strongly disagree and 5 is strongly agree? I have an active role over my child/children’s media consumption 1 – Strongly agree 2 – Agree 3 – Neither agree nor disagree 4 – Disagree 5 – Strongly disagree OK Question Title * 13. Which of the following brands have you heard of? Please Select All That Apply Fisher Price Lululemon Peloton Bye bye baby CoComelon Crayola Get moving kids Little Baby Bum Blippi Kelloggs Other (please specify) OK Question Title * 14. Which of the following shows, if any, does your child/children currently watch? Please select all that apply. Please note we are looking for a wide variety of replies. It is NOT necessary to say your child watches these shows to be considered for the focus group. Please select ONLY those they watch and are familiar with. CocoMelon Dave and Eva Bluey Larva Little Baby Bum Masha and the Bear Paw patrol PJ Masks My child/children do not access YouTube None of these Other (please specify) OK Question Title * 15. Do your children watch Little Baby Bum? Not Required. Yes No OK NEXT
