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Understanding How Museums Use Audience Data

Hello!

Museums collect a wide range of audience data, but it isn't always clear how well that information supports everyday decision-making. This quick, 5-minute survey explores how museums currently use audience information, where challenges remain, and what kinds of insights would be most valuable in the future.
1.What type of organization do you work for?
2.Annual operating budget
3.Approximate annual attendance
4.Your role
5.Which audience information does your organization currently collect? (Check all that apply.)
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