Digital Fundraising Assessment Survey

	Haven't thought of this	We tried but didn't have success	We're considering this	We started this in the last 2 years	We've been doing this for over 2 years
We use online giving as part of a multichannel strategy for annual giving.	We use online giving as part of a multichannel strategy for annual giving. Haven't thought of this	We use online giving as part of a multichannel strategy for annual giving. We tried but didn't have success	We use online giving as part of a multichannel strategy for annual giving. We're considering this	We use online giving as part of a multichannel strategy for annual giving. We started this in the last 2 years	We use online giving as part of a multichannel strategy for annual giving. We've been doing this for over 2 years
We see online giving as a channel that can also help drive Major Gifts.	We see online giving as a channel that can also help drive Major Gifts. Haven't thought of this	We see online giving as a channel that can also help drive Major Gifts. We tried but didn't have success	We see online giving as a channel that can also help drive Major Gifts. We're considering this	We see online giving as a channel that can also help drive Major Gifts. We started this in the last 2 years	We see online giving as a channel that can also help drive Major Gifts. We've been doing this for over 2 years
We use online/social ads.	We use online/social ads. Haven't thought of this	We use online/social ads. We tried but didn't have success	We use online/social ads. We're considering this	We use online/social ads. We started this in the last 2 years	We use online/social ads. We've been doing this for over 2 years
We have an institution/organization specific Annual Giving Day.	We have an institution/organization specific Annual Giving Day. Haven't thought of this	We have an institution/organization specific Annual Giving Day. We tried but didn't have success	We have an institution/organization specific Annual Giving Day. We're considering this	We have an institution/organization specific Annual Giving Day. We started this in the last 2 years	We have an institution/organization specific Annual Giving Day. We've been doing this for over 2 years
We participate in Giving Tuesday.	We participate in Giving Tuesday. Haven't thought of this	We participate in Giving Tuesday. We tried but didn't have success	We participate in Giving Tuesday. We're considering this	We participate in Giving Tuesday. We started this in the last 2 years	We participate in Giving Tuesday. We've been doing this for over 2 years
We use crowdfunding.	We use crowdfunding. Haven't thought of this	We use crowdfunding. We tried but didn't have success	We use crowdfunding. We're considering this	We use crowdfunding. We started this in the last 2 years	We use crowdfunding. We've been doing this for over 2 years
Our website is mobile optimized.	Our website is mobile optimized. Haven't thought of this	Our website is mobile optimized. We tried but didn't have success	Our website is mobile optimized. We're considering this	Our website is mobile optimized. We started this in the last 2 years	Our website is mobile optimized. We've been doing this for over 2 years
We have a comphrensive digital giving strategy that is being executed.	We have a comphrensive digital giving strategy that is being executed. Haven't thought of this	We have a comphrensive digital giving strategy that is being executed. We tried but didn't have success	We have a comphrensive digital giving strategy that is being executed. We're considering this	We have a comphrensive digital giving strategy that is being executed. We started this in the last 2 years	We have a comphrensive digital giving strategy that is being executed. We've been doing this for over 2 years
We have an instiution/organization policy regarding crowdfunding by individuals/groups under the name of the institution.	We have an instiution/organization policy regarding crowdfunding by individuals/groups under the name of the institution. Haven't thought of this	We have an instiution/organization policy regarding crowdfunding by individuals/groups under the name of the institution. We tried but didn't have success	We have an instiution/organization policy regarding crowdfunding by individuals/groups under the name of the institution. We're considering this	We have an instiution/organization policy regarding crowdfunding by individuals/groups under the name of the institution. We started this in the last 2 years	We have an instiution/organization policy regarding crowdfunding by individuals/groups under the name of the institution. We've been doing this for over 2 years
We have a "Give Now" button easily seen on our institution/organization's homepage.	We have a "Give Now" button easily seen on our institution/organization's homepage. Haven't thought of this	We have a "Give Now" button easily seen on our institution/organization's homepage. We tried but didn't have success	We have a "Give Now" button easily seen on our institution/organization's homepage. We're considering this	We have a "Give Now" button easily seen on our institution/organization's homepage. We started this in the last 2 years	We have a "Give Now" button easily seen on our institution/organization's homepage. We've been doing this for over 2 years
We have created a donor journey map/strategy.	We have created a donor journey map/strategy. Haven't thought of this	We have created a donor journey map/strategy. We tried but didn't have success	We have created a donor journey map/strategy. We're considering this	We have created a donor journey map/strategy. We started this in the last 2 years	We have created a donor journey map/strategy. We've been doing this for over 2 years

Haven't thought of this

We tried but didn't have success

We're considering this

We started this in the last 2 years

We've been doing this for over 2 years

We use online giving as part of a multichannel strategy for annual giving.

We use online giving as part of a multichannel strategy for annual giving. Haven't thought of this

We use online giving as part of a multichannel strategy for annual giving. We tried but didn't have success

We use online giving as part of a multichannel strategy for annual giving. We're considering this

We use online giving as part of a multichannel strategy for annual giving. We started this in the last 2 years

We use online giving as part of a multichannel strategy for annual giving. We've been doing this for over 2 years

We see online giving as a channel that can also help drive Major Gifts.

We see online giving as a channel that can also help drive Major Gifts. Haven't thought of this

We see online giving as a channel that can also help drive Major Gifts. We tried but didn't have success

We see online giving as a channel that can also help drive Major Gifts. We're considering this

We see online giving as a channel that can also help drive Major Gifts. We started this in the last 2 years

We see online giving as a channel that can also help drive Major Gifts. We've been doing this for over 2 years

We use online/social ads.

We use online/social ads. Haven't thought of this

We use online/social ads. We tried but didn't have success

We use online/social ads. We're considering this

We use online/social ads. We started this in the last 2 years

We use online/social ads. We've been doing this for over 2 years

We have an institution/organization specific Annual Giving Day.

We have an institution/organization specific Annual Giving Day. Haven't thought of this

We have an institution/organization specific Annual Giving Day. We tried but didn't have success

We have an institution/organization specific Annual Giving Day. We're considering this

We have an institution/organization specific Annual Giving Day. We started this in the last 2 years

We have an institution/organization specific Annual Giving Day. We've been doing this for over 2 years

We participate in Giving Tuesday.

We participate in Giving Tuesday. Haven't thought of this

We participate in Giving Tuesday. We tried but didn't have success

We participate in Giving Tuesday. We're considering this

We participate in Giving Tuesday. We started this in the last 2 years

We participate in Giving Tuesday. We've been doing this for over 2 years

We use crowdfunding.

We use crowdfunding. Haven't thought of this

We use crowdfunding. We tried but didn't have success

We use crowdfunding. We're considering this

We use crowdfunding. We started this in the last 2 years

We use crowdfunding. We've been doing this for over 2 years

Our website is mobile optimized.

Our website is mobile optimized. Haven't thought of this

Our website is mobile optimized. We tried but didn't have success

Our website is mobile optimized. We're considering this

Our website is mobile optimized. We started this in the last 2 years

Our website is mobile optimized. We've been doing this for over 2 years

We have a comphrensive digital giving strategy that is being executed.

We have a comphrensive digital giving strategy that is being executed. Haven't thought of this

We have a comphrensive digital giving strategy that is being executed. We tried but didn't have success

We have a comphrensive digital giving strategy that is being executed. We're considering this

We have a comphrensive digital giving strategy that is being executed. We started this in the last 2 years

We have a comphrensive digital giving strategy that is being executed. We've been doing this for over 2 years

We have an instiution/organization policy regarding crowdfunding by individuals/groups under the name of the institution.

We have an instiution/organization policy regarding crowdfunding by individuals/groups under the name of the institution. Haven't thought of this

We have an instiution/organization policy regarding crowdfunding by individuals/groups under the name of the institution. We tried but didn't have success

We have an instiution/organization policy regarding crowdfunding by individuals/groups under the name of the institution. We're considering this

We have an instiution/organization policy regarding crowdfunding by individuals/groups under the name of the institution. We started this in the last 2 years

We have an instiution/organization policy regarding crowdfunding by individuals/groups under the name of the institution. We've been doing this for over 2 years

We have a "Give Now" button easily seen on our institution/organization's homepage.

We have a "Give Now" button easily seen on our institution/organization's homepage. Haven't thought of this

We have a "Give Now" button easily seen on our institution/organization's homepage. We tried but didn't have success

We have a "Give Now" button easily seen on our institution/organization's homepage. We're considering this

We have a "Give Now" button easily seen on our institution/organization's homepage. We started this in the last 2 years

We have a "Give Now" button easily seen on our institution/organization's homepage. We've been doing this for over 2 years

We have created a donor journey map/strategy.

We have created a donor journey map/strategy. Haven't thought of this

We have created a donor journey map/strategy. We tried but didn't have success

We have created a donor journey map/strategy. We're considering this

We have created a donor journey map/strategy. We started this in the last 2 years

We have created a donor journey map/strategy. We've been doing this for over 2 years

Question Title

* 3. On average, how many hours a week is dedicated to online giving?

0 Hours

Under 5 hours

5-10 Hours

10-20 Hours

20-40 Hours

We have at least 1 full time staff member

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* 4. How easy is your Online Giving Page for donors to use?

We know it's challenging but cannot make changes.

It is not easy to use due to number of clicks and/or is not mobile optimized.

We haven't heard concerns from donors but internally would like to see improvements.

We are in the process of updating our online giving page.

Our online giving page is donor-centric and easy to use.

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* 5. What channel(s) are currently being used as a multichannel approach? (Check all that apply)

Phonathon

Digital/Online

Direct Mail

In-Person

Event/Gala

SMS

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* 6. At our institution/Organization we are seeing the following. (Check all that apply)

More dollars but less donors.

Declining participation rates.

More focus on acquisition efforts.

Struggling to engage recent grads.

Issues with quality of data.

A growing program with both donors and dollars

Question Title

* 7. What level of importance does Sr. Leadership place on online giving?

	0 - None	1	2	3	4	5 - Sees Value and Makes it a Priority
0-5 scale	0-5 scale 0 - None	0-5 scale 1	0-5 scale 2	0-5 scale 3	0-5 scale 4	0-5 scale 5 - Sees Value and Makes it a Priority

Digital Fundraising Assessment

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* 1. Please enter your work email

Question Title

* 2. How do you currently use digital giving?

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* 3. On average, how many hours a week is dedicated to online giving?

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* 4. How easy is your Online Giving Page for donors to use?

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* 5. What channel(s) are currently being used as a multichannel approach? (Check all that apply)

Question Title

* 6. At our institution/Organization we are seeing the following. (Check all that apply)

Question Title

* 7. What level of importance does Sr. Leadership place on online giving?