Please take a few minutes to answer the following questions - to help us better understand how our Pocket Good Fish Guide is helping you make sustainable seafood choices.

Thanks very much for your time.

* 1. How long have you been aware of our Pocket Good Fish Guide?

* 2. How often do you use the Pocket Good Fish Guide?

* 3. What changes have you made to the seafood choices you make as a result of using our Guide?

* 4. Please describe one choice you feel this Guide has helped you make:
e.g. I no longer eat seabass trawled at sea or I only eat organic farmed salmon etc.

* 5. What best describes you?

* 6. What is most important to you when buying fish?

  Least important Most important
Taste
Price
Aesthetics
Ecolabelling
Ease of cooking
Known or familiar species
Availability
Sustainability
How it's caught
Seasonality
Specific recipe/ meal in mind
Provenance - who caught it and where?
Convenience
Health benefits
TV chef
Farmed
Wild-caught

* 7. What would normally prevent you from buying sustainable seafood?

* 8. What other sources of information on sustainable seafood do you use and WHY do you like to use them?

* 9. What is most important to you from a sustainable seafood product?

  Least important Most important
Clean, healthy seas
Local production
Freshness
Nutritional quality
Taste
Aesthetics 
Better animal welfare
Better social welfare
Best industry practice

* 10. In order for you to choose sustainable fish, what further information would you like?

* 11. How do you rate the following aspects of the Guide?

  Very good Good Neutral Poor Very poor Not sure
Sufficient information
Range of fish species
Clarity of information
Design

* 12. Do you have any suggestions as to how the Guide might be improved in the future?

* 13. Name

* 14. Email or postal address

* 15. I'd like to receive the latest news, campaigns and actions to save our seas by EmaiI

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