Cotton International Editorial Survey

1.

We are conducting a brief survey to see how well our magazine serves your needs. As our industry evolves and changes, so do your needs for relevant information that can help you grow your business.

The survey will only take a few minutes of your time, and to show our appreciation, we would be happy to share the survey results with respondents.

As always, you have my personal guarantee that we will not reveal your identity or use your email for any other purpose.

Thank you for your generous input.

Mike McCue
Editor, Cotton International magazine

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* 1. For each of the following topic areas, how well does COTTON INTERNATIONAL MAGAZINE provide information that meets your business needs?

	Excellent	Good	Average	Below Average	Poor	Not Sure
Updates on major cotton producing/consuming countries	Updates on major cotton producing/consuming countries Excellent	Updates on major cotton producing/consuming countries Good	Updates on major cotton producing/consuming countries Average	Updates on major cotton producing/consuming countries Below Average	Updates on major cotton producing/consuming countries Poor	Updates on major cotton producing/consuming countries Not Sure
Strategies of industry leaders	Strategies of industry leaders Excellent	Strategies of industry leaders Good	Strategies of industry leaders Average	Strategies of industry leaders Below Average	Strategies of industry leaders Poor	Strategies of industry leaders Not Sure
Developments at major associations	Developments at major associations Excellent	Developments at major associations Good	Developments at major associations Average	Developments at major associations Below Average	Developments at major associations Poor	Developments at major associations Not Sure
Human interest stories/executive profiles	Human interest stories/executive profiles Excellent	Human interest stories/executive profiles Good	Human interest stories/executive profiles Average	Human interest stories/executive profiles Below Average	Human interest stories/executive profiles Poor	Human interest stories/executive profiles Not Sure
Event coverage	Event coverage Excellent	Event coverage Good	Event coverage Average	Event coverage Below Average	Event coverage Poor	Event coverage Not Sure

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* 2. About how much time do you spend with a typical issue of COTTON INTERNATIONAL MAGAZINE?

More than one hour

About one hour

Less than one hour

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* 3. On average, how many others in your organization read your issue of COTTON INTERNATIONAL MAGAZINE?

4 or more

None

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* 4. On average, how often to you visit COTTON247.com, either directly or through a link?

3 or more times a week

About twice a week

About once a week

Less than once a week

Rarely

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* 5. How would you rate COTTON INTERNATIONAL MAGAZINE'S eNewsletter at providing you with meaningful information?

Excellent

Good

Average

Poor

Don't read it

Don't receive it

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* 6. If they had identical content, would you rather read a print copy of Cotton International, or would you rather read it online?

In print

Online

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* 7. What percentage of business-related digital content do you access via mobile device (smart phone, tablet computer), rather than an office or home computer?

0 to 20%

20% to 40%

40% to 60%

60% to 80%

80% or more

Question Title

* 8. If a link in the print version of COTTON INTERNATIONAL MAGAZINE indicated there was more information about a topic online, how likely would you be to go online to check it out?

Very likely

More often than not

Once in a while

Never

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* 9. What design elements would you like to see used more frequently in Cotton International?

	More	Fewer	No change
Photos	Photos More	Photos Fewer	Photos No change
Infographics	Infographics More	Infographics Fewer	Infographics No change
Charts/Tables	Charts/Tables More	Charts/Tables Fewer	Charts/Tables No change
Q&A's	Q&A's More	Q&A's Fewer	Q&A's No change

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* 10. If you could be editor of COTTON INTERNATIONAL MAGAZINE for one day, how would you make it better?

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* 11. How would you rate COTTON INTERNATIONAL MAGAZINE in terms of its relative importance to the global cotton industry?

	1	2	3	4	5
(1 being highly important, 5 being not important)	(1 being highly important, 5 being not important) 1	(1 being highly important, 5 being not important) 2	(1 being highly important, 5 being not important) 3	(1 being highly important, 5 being not important) 4	(1 being highly important, 5 being not important) 5

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* 12. Which of these areas would you like to see covered more thoroughly by Cotton International?

	More coverage	Covered sufficiently	Less coverage
News and analysis	News and analysis More coverage	News and analysis Covered sufficiently	News and analysis Less coverage
Profiles of industry leaders	Profiles of industry leaders More coverage	Profiles of industry leaders Covered sufficiently	Profiles of industry leaders Less coverage
Coverage of industry events	Coverage of industry events More coverage	Coverage of industry events Covered sufficiently	Coverage of industry events Less coverage
Price trends	Price trends More coverage	Price trends Covered sufficiently	Price trends Less coverage
Major markets	Major markets More coverage	Major markets Covered sufficiently	Major markets Less coverage
Emerging markets	Emerging markets More coverage	Emerging markets Covered sufficiently	Emerging markets Less coverage
Spinning/textile manufacturing	Spinning/textile manufacturing More coverage	Spinning/textile manufacturing Covered sufficiently	Spinning/textile manufacturing Less coverage

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* 13. What regions would you like to see more coverage of (1 being more coverage, 3 being less coverage)?

	1	2	3
The Americas	The Americas 1	The Americas 2	The Americas 3
Europe	Europe 1	Europe 2	Europe 3
South Asia/Asia Pacific	South Asia/Asia Pacific 1	South Asia/Asia Pacific 2	South Asia/Asia Pacific 3
Southeast Asia	Southeast Asia 1	Southeast Asia 2	Southeast Asia 3
China	China 1	China 2	China 3
Africa	Africa 1	Africa 2	Africa 3

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* 14. What do you like best about COTTON INTERNATIONAL MAGAZINE?

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* 15. What do you like least about COTTON INTERNATIONAL MAGAZINE?

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* 16. What kind of information would be helpful to you that you don’t normally see in COTTON INTERNATIONAL MAGAZINE?

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* 17. Which of these best describes your primary job function?

Cotton or textile association

Merchant/Trader

Logistics/Controller

Textile/spinning mill

Farmer/co-op

Textile equipment

Ginner

Government official

Question Title

* 18. What is your favorite type of magazine for personal/leisure reading?

Lifestyle (such as Men's Health)

News & Current Events (Time)

Regional/Local publications

Sports (Sports Illustrated, World Soccer)

Finance & Business (Forbes, Stocks & Commodities)

Other (please specify)

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* 19. Please provide us with the following information if you'd like to be sent results of the survey. We will not share or use your information, other than to send you survey results.

Name:

Company:

Email Address: