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New Zealand Technology | Storytelling Tools Survey
1.
How many employees does your company have?
0-10
10-50
50-200
200 or more
2.
Do you have dedicated marketing capability within your current team?
Yes
No
3.
Are you currently exporting?
Yes
No
Which markets, if yes?
4.
What tech sub sector does your company operate in? (select all that apply)
Health & Biotech
CleanTech
EduTech
SaaS
Manufacturing
Agritech
Foodtech
Creative & Gaming
Space/Aerospace
Data & Analytics
Web 3.0
Tech services
Other (please specify)
5.
Do you see effective storytelling as important to your business success?
Yes
No
Why?
6.
Would you be interested in any of the following storytelling capability building opportunities? (select all that apply)
Free in-person workshop with brand and storytelling experts and other similar businesses
Free zoom workshop with brand and storytelling experts and other similar businesses
Free 1-on-1 coaching session with brand and storytelling expert
Free digital learning module that you can complete at your own pace
Other (please specify)
7.
What are the most important topics you would like to cover in a workshop?
What is storytelling and why is it important?
Identifying the key elements of your story
Adapting your story to appeal to different audiences (e.g. buyers, investors, talent)
Get to the point: developing a strapline
How to share your story: marketing basics
CTA demystified: how to generate leads
Social media for tech
Other (Please specify)
8.
What resources would help you tell your tech story better?
More tech photography
More tech video (b-roll)
Digital marketing templates (social tiles, digital ads)
Business growth resources (presentation templates, investment prospectus templates, letterhead)
How-to guides (how-to write your brand story, how-to refine your elevator pitch, how-to design a marketing campaign, how-to pitch to media, how-to write an appealing job ad)
Other (please specify)
9.
If you would like to enter the draw to win a 1-on-1 coaching session with a brand and marketing expert, please share your details below:
Name
Company
Position
Company Website
Email Address
Phone number
