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You’re dedicated to your mission of creating the best experience for your patrons while being good stewards of all of your resources. Meeting expectations is critical, but especially for the user experience. We looked around the parks and rec space to see what creates a blue ribbon experience for everyone, what’s reasonable to expect, and what can departments and municipalities do to level up the satisfaction for everyone. 


Answer the following questions to see how you compare to your peers and the ideal experience, where you’re leading, and how you can improve.

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* 1. Program Registration

Program registrations are one of the main community touchpoints for every department. Highly visible and critically important, they can also dominate your staff’s time.

Which of the following methods do you offer for your program registrations?

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* 2. Facility Reservations

Many departments have a wide range of facilities with a variety of offerings. Keeping track of those resources is important to ensure that they are appropriately accounted for, maintained and valued.

How do you currently reserve facilities?

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* 3. Payments

Receiving payments is obviously important to your operations. How you are able to receive those payments plays a large role in your customer experience and also impacts your staff.

Select all of the payment methods that you currently accept:

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* 4. Billing

Making your programs and offerings accessible means meeting your patrons’ and community needs.

Which of the following billing structures can you accommodate?

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* 5. How Clients/Patrons can reach out:

'Build it and they will come' doesn’t apply to parks and recreation. The people have to know what you have to offer.

Which of the following communication methods do you currently utilize?

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* 6. Financial Reporting

Securing future funding requires accurately tracking and recording all revenue to the proper municipal accounts and then being able to report on past results.

How are your current financial reports created?

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* 7. Operations Reporting

Making smart decisions about your future plans necessitates that you accurately understand what happened. It requires the ability to capture operational data from across your operations and deliver insights to decision-makers and stakeholders across the organization.

How are your current operations reports created?

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* 8. Waivers

People come to the parks, your facilities, and programs to have fun. However, that doesn’t mean you can ignore the potential dangers and liabilities.

Accurate records are paramount -- how do you currently collect waivers for participants in your organization?

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* 9. Program Guide Creation

Your program guide is one of the best tools for marketing and communicating with your patrons.  It is also can be one of the most time-consuming projects your staff performs.

How are your current program guides created?

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* 10. Maintenance

Keeping your investments and resources safe and working for their expected service life is important for everyone. It’s also an area that is too often reactionary and creates opportunities for liabilities to arise.

How are your maintenance operations currently tracked?

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* 11. Contactless Relations 

It’s no secret that there’s a labor shortage and that it’s impacting parks and recreation departments everywhere. That means it’s critical to get the maximum benefit and enable your employees to work where they are most beneficial. Staffed facility entry points are very common in most recreation organizations.

What current check-in capabilities do you offer?

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* 12. Ticketing

Controlling access to venues and events has never been more important. It’s also a great opportunity to drive revenue and improve the customer experience.

What types of ticketing purchase options do you provide your community?

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* 13. Member Passes

Controlling access into your facilities is critical for both safety and usage perspectives, as well as reporting (see # above). It also says a lot about the value you place on your offerings.

Which of the following types of member entry passes do you currently offer?

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