City of Central

Central City was recently approved for the Restart Destinations Program offered through the Colorado Tourism Office (CTO). This is a one-year endeavor designed to support Central City in developing and implementing tourism recovery strategies. Here’s what we aim to accomplish through the Restart Destinations Program:

- Coordination and collaboration across tourism partners including the Business Improvement District, gaming partners, heritage and cultural partners, and restaurant and retail,
- Empower local businesses and organizations to take ownership in marketing efforts, and
- Prepare partners for implementation of recovery efforts.

This is a great opportunity for Central City to collaborate and coordinate tourism marketing strategies with tourism partners. The one-year approach consists of:

- A full-day recovery workshop to convene local tourism stakeholders, prioritize recommendations for recovery, and develop a recovery action plan,
- 75 hours of customized technical assistance from CTO to implement priority tactics within the destination’s recovery action plan, and
- $10,000 in Colorado Tourism Office marketing support.

This Tourism Stakeholder Survey is designed to help City of Central create a feedback loop with local tourism-related businesses to understand their outlook, barriers, and priorities. The benefits of collecting this important information include:
  1. Providing an avenue for local tourism businesses to provide input on decisions that impact the destination.
  2. Understanding how the local tourism business community is operating.
  3. Understanding what barriers may be impacting the success of local tourism businesses.
  4. Receiving input from local tourism businesses on destination priorities.
  5. Identifying opportunities that will benefit the local tourism industry.
  6. Fostering a shared sense of ownership in the future of your destination.
Please complete this survey by October 25, 2021.  
Please save the date for our full-day workshop, November 16, 2021.

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* 1. What type of tourism-related business are you? (Select all that apply)

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* 2. What is your title?

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* 3. How long have you been working in Central City?

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* 4. How long have you been working in the tourism industry?

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