Household Paper Products Study-red Question Title * 1. Please provide the following information so that we may contact you: Name City/Town State/Province ZIP/Postal Code Email Address Phone Number Question Title * 2. What is your age? 17 or younger 18-20 21-24 25-29 30-34 35-39 40-44 45-50 51-54 55-59 60-65 65-69 70 or older Question Title * 3. What is your gender? Male Female Question Title * 4. What are the Age/Gender of each member of your household, including children and yourself? 1 2 3 4 5 6 Question Title * 5. Are you, or any member of your household, employed in any of the following…? • Advertising agency or market research firm or the market research department within your company • Public relations or executive search firm • Financial consultant, bank manager, or employed by investment or insurance firms • Environmental Protection Agency, Food and Drug Administration, or Federal Trade Commission • Manager of a department, drug, grocery, or discount store • News Media • For a company that manufactures, distributes, or sells paper products • None of the above Question Title * 6. Are you or anyone in your household working for/laid off/retired from any of the following companies? 1. Boise Cascade 2. General Motors 3. Georgia Pacific 4. IBM 5. Johnson & Johnson 6. Kimberly Clark 7. Max Factor 8. Playtex 9. Procter & Gamble 10. Weyerhaeuser 11. None of the above Question Title * 7. Which of the following do you own and use? A laptop with a working webcam and microphone A desktop with a working webcam and microphone A smartphone with a working camera and microphone (Must Select) None of the above Question Title * 8. What is the operating system of your SmartPhone? iOS Android Other Question Title * 9. Thinking about your current experience with your cell phone provider, how would you rate the cellular reception inside your home? Excellent Very Good Good Fair Poor Question Title * 10. If selected for the study, are you willing to download an app to complete video activities on your mobile device? Yes No Question Title * 11. How would you classify yourself regarding technology specifically when using laptop/desktop and smartphone? I’m an expert I’m very comfortable I’m about average Technology can be confusing at times and hard to use, but I manage I’m not good with technology and find it difficult to work with Question Title * 12. During your participation, you will be asked to share your thoughts and experiences by recording videos of yourself and/or the environment around you. How comfortable are you with sharing your image and voice in this manner? Very comfortable Somewhat comfortable Not very comfortable Question Title * 13. How much of your household’s shopping for groceries and household goods, such as food, cleaning, paper, and personal care products, do you do? All More than half About half Less than half None Question Title * 14. Which products have you bought in the past 6 months? Select all that apply.... Toilet Tissue (Dry) Toilet Tissue (Pre-moistened flushable wipes) Facial Tissue Paper Napkins Paper Towels None of these Question Title * 15. Which types of paper towel dispensers, if any, do you currently own and use in your home? Vertical dispenser (Standing up and down) Horizontal dispenser Do not use paper towel dispensers Question Title * 16. Please select all the areas where paper towels are on a dispenser (eg vertical dispenser on a counter top, horizonal dispenser mounted to a cabinet or wall, etc) in your household. Basement Bathroom Bedroom Dining Room Garage Home office Kitchen Laundry Room Family Room/Living Room Utility room/mud room Don’t know Question Title * 17. What stores have you or anyone in the household bought household goods in the past 6 months? (including online retailers) Question Title * 18. In the past 6 months, what are the names of all the stores where you or anyone in your household have bought paper towels (including online retailers)? Question Title * 19. In the past 6 months, what are all the brands of paper towels that you have bought? 1. BJ’s Brand (Berkley and Jensen) 2. Boulder Classic (Aldi’s Brand) 3. Boulder Ultra (Aldi’s Brand) 4. Bounty (green package) 5. Bounty Advanced (green package available only at Costco) 6. Bounty Essentials (yellow/orange package) 7. Brawny 8. Coronet 9. DG Home Ultra (Dollar General’s Brand) 10. Great Value Everyday Strong (Wal-Mart Brand) 11. Great Value Ultra Strong (Wal-Mart Brand) 12. Green Forest 13. Homeline (Family Dollar’s Brand) 14. Kirkland Signature (Costco Brand) 15. Kleenex Hand Towels 16. Kroger Value (Kroger’s Brand) 17. Kroger Ultra/Home Sense (Kroger’s Brand) 18. Marcal 19. Meijer Ultra (Meijer’s Brand) 20. Member’s Mark (Sam’s Club Brand) 21. Nice/Complete Home (Walgreen’s Brand) 22. Presto (Amazon’s Brand) 23. Prince & Spring (Box.com’s Brand) 24. Scott 25. Seventh Generation 26. Sparkle 27. Sunny Smiles/TUF (Walgreen’s Brand) 28. Total Home (CVS Brand) 29. Uniquely J (Jet.com’s Brand) 30. Up & Up (Target Brand) 31. Viva Multi-Surface Cloth 32. Viva Signature Cloth Other (please specify) Question Title * 20. In the past 3 months, what 1 brand of paper towels did you, yourself, purchase most often? 1. BJ’s Brand (Berkley and Jensen) 2. Boulder Classic (Aldi’s Brand) 3. Boulder Ultra (Aldi’s Brand) 4. Bounty (green package) 5. Bounty Advanced (green package available only at Costco) 6. Bounty Essentials (yellow/orange package) 7. Brawny 8. Coronet 9. DG Home Ultra (Dollar General’s Brand) 10. Great Value Everyday Strong (Wal-Mart Brand) 11. Great Value Ultra Strong (Wal-Mart Brand) 12. Green Forest 13. Homeline (Family Dollar’s Brand) 14. Kirkland Signature (Costco Brand) 15. Kleenex Hand Towels 16. Kroger Value (Kroger’s Brand) 17. Kroger Ultra/Home Sense (Kroger’s Brand) 18. Marcal 19. Meijer Ultra (Meijer’s Brand) 20. Member’s Mark (Sam’s Club Brand) 21. Nice/Complete Home (Walgreen’s Brand) 22. Presto (Amazon’s Brand) 23. Prince & Spring (Box.com’s Brand) 24. Scott 25. Seventh Generation 26. Sparkle 27. Sunny Smiles/TUF (Walgreen’s Brand) 28. Total Home (CVS Brand) 29. Uniquely J (Jet.com’s Brand) 30. Up & Up (Target Brand) 31. Viva Multi-Surface Cloth 32. Viva Signature Cloth Other (please specify) Question Title * 21. Please think about your next 10 purchases of paper towels. Please indicate below how many times you plan to buy each brand in the future, assuming all brands will be available where you shop. Please enter a number from 0-10 for each brand. Your total must equal 10.... Question Title * 22. Please indicate, on average, how long it takes your household to use an entire standard roll of paper towels in the kitchen. One day 2-3 days 4-6 days A week 2-4 weeks More than 1 month Question Title * 23. Which one statement best describes how you think about the price and value of paper towel products in general? a. I buy the lowest priced paper towels b. I routinely buy the lowest priced paper towels from among a limited set of acceptable brands I trust c. I found a paper towel brand that is actually better than other brands and it costs less, so I stick to it d. I occasionally pay a little extra for a paper towel brand I like or think is a little better e. I routinely pay a little extra for a paper towel brand I like or think is a little better f. Price is not something I think about when buying a paper towel - I buy what I want and don't worry about price Question Title * 24. Which of the layouts below best represents your kitchen? a. Galley kitchen b. L-shaped with island c. L-shaped, no island d. U-shaped with island e. U-shaped, no island f. G- shaped Question Title * 25. How would you rate you use of coupons when you shop? a. High Coupon User b. Moderate Coupon User c. Low Coupon User Question Title * 26. Do you subscribe to any retailer shopping emails? Yes No Question Title * 27. Do you have any of the below pets in your home? Dog Cat Bird Hamster/Gerbil Fish Other (please specify) Question Title * 28. Please rank the issues listed below in order from what you feel most concerned to least concerned about: # them from 1 (most concerned) to 8 (least concerned) a. Financial and political corruption b. Inflation c. Covid-19 d. Immigration control e. Climate change [ Preferred ] f. Healthcare g. Unemployment h. Social inequity Question Title * 29. Please select all of the statements about paper towels that are relevant to you: Paper towels are essential in our home, but when I see paper towels piling up in the trash can, I don’t feel good about using them because of the impact on the environment I live a lifestyle that is conscientious about the environment. I use more durables like rags and sponges instead of paper towels. It’s far less convenient, but it’s what I need to do When my skin is dry and irritated it makes me feel distracted and self-conscious. Some paper towels are rough and drying to the skin when I use them which can make matters worse Cleaning can be tedious, but it can be made better with products that have little ‘extras’ like having an attractive appearance, smelling good or feeling good. Paper towels don’t offer many special features that would make them more enjoyable to use Everyday moments with my kids are precious and I don’t want them spoiled. Paper towels that feel rough can ruin otherwise tender moments like cleaning food off a face or drying little hands I want to make choices about products I buy that are the best fit for my budget and performance needs. Really cheap paper towels fall apart and the expensive ones are more than I need Cleaning takes a lot of time and energy. It's a tedious job that seems never ending. The convenience of paper towels helps, but I would welcome more ways to make it less of a chore Clutter and messes make me anxious and distracted and I count on paper towels to help me get things in order. When they don’t perform the way I need them to, it prolongs the feeling that things are out of control There are many cleaning tasks I do throughout the day and I take pride in finding the best way to do them. I want paper towels that help me do the best job, but they are a ‘one size fits all’ product and I would like it if there were versions more custom to how I use them Paper towels should help simplify clean ups, but they don’t always hold up to my tasks. As a result, I end up using more than I’d like or having to do the task over again making me feel like I’ve done something wrong and am throwing money away I want to keep my home safe from germs, yet I worry about using stronger cleaners and having toxins left behind on surfaces and in the air. I keep my home free of germs with disinfecting cleaners and elbow grease. Paper towels don’t always hold up to the spray cleaners and pressure I use when cleaning surfaces creating extra steps and worry the job isn’t done completely I love my pet, but I hate the messes they make, the clean-up effort they create, the aftermath they leave behind with stains and germs. Paper towels that don’t absorb a lot or break down make the problem worse Question Title * 30. What is the last grade of education you have completed? 1. Grade School 2. Some High School 3. Graduate High School 4. Some College – no degree 5. Graduated College – Associate’s degree (2 year) 6. Graduated College – Bachelor’s degree (4 year) 7. Post Graduate Degree – MS, MA, MBA, MD, DVM, Ph.D., DDS etc. Question Title * 31. What statement best describes your marital status? 1. Married 2. Living with Partner 3. Single, never married 4. Divorced 5. Widowed Question Title * 32. What is your total annual household income, before taxes? 1. Less than $10,000 2. $10,000 - $14,999 3. $15,000 – $24,999 4. $25,000 – $29,999 5. $30,000 – $34,999 6. $35,000– $39,999 7. $40,000 – $49,999 8. $50,000 – $74,999 9. $75,000 – $99,999 10. $100,000 – $124,999 11. $125,000 – $149,999 12. $150,000 – $174,999 13. $175,000 – $199,999 14. $200,000 – $249,999 15. $250,000 – $299,999 16. $300,000 or more Question Title * 33. What is your employment status? Work full-time Work part-time Unemployed Retired Homemaker Question Title * 34. If you work, in a typical week how much of the your time do you spend physically at the office? 1. 0-10% (work from home most of the time) 2. 10-20% 3. 20-30% 4. 30-40% 5. 40-50% 6. 50-60% 7. 60-70% 8. 70-80% 9. 80-90% 10. 90-100% (in the office most of the time) Question Title * 35. What is your percent of time spent in school vs. home for all children in your home, on average? a. 80-100% at home b. 60-80% at home c. 40-60% at home d. 20-40% at home e. 0-20% at home (in school most days) Question Title * 36. What is your ethnicity? Asian Black/African-American Hispanic/Latino White Other (please specify) Question Title * 37. What part of the USA do you live in? • West • Northwest • South • Midwest • I do not live in the US Question Title * 38. We are looking for individuals to test paper towel products (which may include a paper towel dispenser) for us. If you agree to participate and are selected, we will provide paper towel products for you to use in your home over a 20-week period. Over this 20-week period you will get paper towel products to use. We will provide sufficient paper towel rolls to last you all 20 weeks. If selected, would you be willing to participate in the study? Yes No Question Title * 39. If selected to participate, we will ship you product and device(s) to use in your home. You will receive the first product and your device(s) the first week of September. Then, at the end of week 20, we will ask you to return, via mail, the paper towel dispenser(s) you may be given to use. We ask that you commit to participate only if you are able to complete the entire 20-week study. Would you be willing to take part in this study? Yes No Question Title * 40. During the 20 weeks (August-Dec), do you expect everyone in your household to be away from home for 10 or more consecutive days? Yes No Question Title * 41. During the 20 weeks (August-Dec), do you expect everyone in your household to be away from home for 10 or more consecutive days? Yes No Done