Comparing capabilities of current marketing automation tools with business users' expectations

This is part of data collection effort for helping us build a comprehensive insight into the digital marketing automation industry and its what it may mold into on the way ahead.

Servosell Consulting is a leading Consultative marketing and digital publishing company based in Bangalore and USA. We work with more than 60,000 CXO's across America and Europe. We publish CXO Perspectives around various technologies and business verticals along with research reports published under each sector. Along with publishing, we provide B2B Marketing support to help them reach out to their desired target audience through Industry relations, Publications, Digital Transformation and exhibitions. We have been instrumental in driving multiple corporate events and driving marketing ROI across the globe.

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1. Please state the following:

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2. What is the extent of your organization's usage of marketing automation tools?

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3. How important are marketing automation tool(s) to the success of your business marketing program?

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4. Please select the most important business objective(s) your organization plans to achieve through marketing automation, and the tool's success in achieving them.

  Very successful Somewhat successful Not successful
Improve customer engagement
Increase lead generation
Accurize campaign targeting
Increase revenue
Improve lead nurturing
Improve sales alignment

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5. What are the biggest barriers to success with marketing automation tools?

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6. In your opinion, which is the most effective marketing automation deployment strategy?

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7. In your opinion, which is the most valuable benefit of the marketing automation tool(s)?

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8. How much time does it take your organization to observe tangible benefits from the implementation of the marketing automation tool(s)?

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9. What hinders adoption of new marketing automation tools?

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10. How would you best quantify the performance of the MA tool(s) you use?

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