Hand in Hand Program Form

The Hand in Hand program gives Uptown Waterloo businesses the opportunity to apply for funding for initiatives that aim to attract customers.

Businesses must be pre-approved for funding before the initiative or submitting applications. Please contact UptownWaterlooBIA@waterloo.ca for pre-approval.

Funding is provided as an expense reimbursement and is available on a first-come, first-serve basis. Businesses may apply for up to $400, once per quarter. Funding will be administered by our payment platform Plooto via EFT. Please allow up to 2 weeks to receive funds.
1.Have you been pre-approved for quarterly funding?(Required.)
2.Attach here any receipts of expenses related to your application.

If you have multiple receipts, please combine as one PDF or take one photo of all. If you have issues uploading, you can also e-mail files to: uptownwaterloobia@waterloo.ca
(Required.)
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3.How much funding are you requesting? (Maximum $400, please round to the nearest dollar).(Required.)
4.Your Contact Information(Required.)
5.Select one of the following funding categories:(Required.)
6.Provide a brief description of your funding request. Include item and cost breakdown if possible, as well as a timeframe of the initiative.
(e.g. "Sep 15 Open House to celebrate 10 years of business in Uptown", "Bench $300 and plants $200")
(Required.)
7.What are your anticipated goals with this funding request?
(e.g. "to beautify our storefront and increase foot traffic", "to spread the word about our summer sale")
8.Please provide an e-mail address where you can receive an e-transfer.
You will receive an e-mail from our payment platform (Plooto), to deposit your funding.
(Required.)
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