The Hand in Hand program gives Uptown Waterloo businesses the opportunity to apply for funding for initiatives that aim to attract customers.
Businesses must be pre-approved for funding before the initiative or submitting applications. Please contact UptownWaterlooBIA@waterloo.ca for pre-approval.
Funding is provided as an expense reimbursement and is available on a first-come, first-serve basis. Businesses may apply for up to $400, once per quarter. Funding will be administered by our payment platform Plooto via EFT. Please allow up to 2 weeks to receive funds.