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Ben’s key takeaways about the decision in Unicity Holdings Ltd. v. Great British Vape Co. 

Take 2 minutes to review Ben's key takeaways from this case.  Do you agree with each takeaway? Choose "Yes" or "No".

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* 1. It is important not to overstate your case – it can lead to a loss of credibility.  It can also lead courts to discount potentially strong claims, detracting from the overall strength of your case.

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* 2. It is important for a franchisee who is de-identifying a store to ensure that the store does not continue to use any unique identifying features of the former franchise system, like colour, distinctive physical features, menu names, etc.

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* 3. For franchisors, it is important to articulate what is truly distinctive and unique about their franchise systems.  Franchisors should narrow down a list of de-identification steps and clearly communicate it to a franchisee before a dispute arises.

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* 4. If the franchisor is negotiating the de-identification of a store with a franchisee, he or she should be specific about all franchise elements that must be removed to avoid future disputes with the franchisee about de-identification.  The parties should try to agree on a schedule and a list of all required changes that must be done to the store layout to properly de-identify it.

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