Thank you for your willingness to participate in this survey.

The Trust Project, led by Sally Lehrman at Santa Clara University's Markkula Center for Applied Ethics, is developing tools and techniques to identify and promote high quality, trustworthy journalism in the digital age. Your opinions will help us better understand how journalists perceive their mission and standards.

The survey should take approximately 15-20 minutes to complete. Your participation is voluntary and you may opt out at any time. If there are items you would prefer not to answer, please skip them and continue. The last page asks a few demographic questions. The results of the research study may be published in various ways, but your name will not be used. 

To acknowledge and thank you for your participation in this project, we will send you a copy of the research results in advance of their public release. If you complete the survey, you also will be entered into a drawing to win one gift card valued at $100 US or one valued at $75 US.

Your participation also benefits you and other news professionals by allowing you to identify a common set of core values and characteristics. By applying these, we can create ways to direct news audiences to high quality, trustworthy journalism. In the changing news landscape, helping audiences locate trustworthy news can increase the value of the news product and promote a more engaged public.

This project is being conducted with the support of the Craig Newmark Philanthropic Fund, Google and the Markkula Family Foundation. If you have any questions concerning the research study, please email Sally Lehrman at

By continuing to the next page, you are providing consent for participation.

If you have any questions about your rights as a subject/participant in this research, or if you feel you have been placed at risk, please contact the Chair of the Human Subjects Committee at Santa Clara University, through the Office of Research Compliance and Integrity at (408) 554-5591.