Building Trust One Principle at a Time

Truth - We are honest and humble - we put the truth ahead of personal or professional gain.

Accountability - We hold one another accountable - we each take responsibility without regard to level or role.

Purpose - We engage our stakeholders to build shared purpose - we avoid short term "wins" that undermine future success.

Integrity - We do what we say - our everyday actions and talk are consistent.

Notice - We seek out and listen to diverse perspectives - every voice can matter.

Talent - We reward moral character - we hire and promote in alignment with our purpose and values.

Openness - We are open and ready to learn - we can be vulnerable and not have all the answers.

Transparency - We reject hidden agendas - we are transparent wherever and whenever possible.

Respect - We respect each other - we encourage questioning and create a "zero fear" environment where innovation can thrive.

Understanding - We celebrate our successes - we acknowledge and examine our failures with empathy, and learn from both.

Safety - We call out unethical behavior or corrupt practices - we make it safe to be honest with no fear of reprisal.

Tracking - We define and scorecard our performance against our value and values - we measure both.