City of Tracy - 2019 Retail Survey

Welcome!

Thank you for participating in the City of Tracy’s Retail Survey. The information gathered will be used to evaluate the shopping preferences of our community. All responses will remain anonymous. The survey should take roughly 5 minutes to complete.

Question Title

* 1. Do you typically shop in Tracy, outside of Tracy, or online when making purchases in the following categories:

	Inside Tracy	Outside Tracy	Online	Not Applicable
Home Improvement	Home Improvement Inside Tracy	Home Improvement Outside Tracy	Home Improvement Online	Home Improvement Not Applicable
Entertainment/Events	Entertainment/Events Inside Tracy	Entertainment/Events Outside Tracy	Entertainment/Events Online	Entertainment/Events Not Applicable
Women's Apparel/Accessories	Women's Apparel/Accessories Inside Tracy	Women's Apparel/Accessories Outside Tracy	Women's Apparel/Accessories Online	Women's Apparel/Accessories Not Applicable
Men's Apparel/Accessories	Men's Apparel/Accessories Inside Tracy	Men's Apparel/Accessories Outside Tracy	Men's Apparel/Accessories Online	Men's Apparel/Accessories Not Applicable
Children's Apparel/Accessories	Children's Apparel/Accessories Inside Tracy	Children's Apparel/Accessories Outside Tracy	Children's Apparel/Accessories Online	Children's Apparel/Accessories Not Applicable
Home Furnishings	Home Furnishings Inside Tracy	Home Furnishings Outside Tracy	Home Furnishings Online	Home Furnishings Not Applicable
Electronics	Electronics Inside Tracy	Electronics Outside Tracy	Electronics Online	Electronics Not Applicable
Sit-down Dining	Sit-down Dining Inside Tracy	Sit-down Dining Outside Tracy	Sit-down Dining Online	Sit-down Dining Not Applicable
Grocery	Grocery Inside Tracy	Grocery Outside Tracy	Grocery Online	Grocery Not Applicable
New/Used Vehicles	New/Used Vehicles Inside Tracy	New/Used Vehicles Outside Tracy	New/Used Vehicles Online	New/Used Vehicles Not Applicable

Question Title

* 2. When you shop outside of Tracy, where do you typically shop?

Livermore/Pleasanton/Dublin

Manteca

Stockton

Modesto

Online

Other (please specify)

Question Title

* 3. Please rank the level of importance for how retail purchase decisions are made in your home:

	Very important	Important	Not important	Not applicable
Quality	Quality Very important	Quality Important	Quality Not important	Quality Not applicable
Brand/Selection	Brand/Selection Very important	Brand/Selection Important	Brand/Selection Not important	Brand/Selection Not applicable
Price/Value	Price/Value Very important	Price/Value Important	Price/Value Not important	Price/Value Not applicable
Service	Service Very important	Service Important	Service Not important	Service Not applicable
Convenience/Location	Convenience/Location Very important	Convenience/Location Important	Convenience/Location Not important	Convenience/Location Not applicable
Sales/Promotion	Sales/Promotion Very important	Sales/Promotion Important	Sales/Promotion Not important	Sales/Promotion Not applicable

Other (please specify)

Question Title

* 4. How often do you make online purchases?

More than once a week

Weekly

Monthly

2-4 times per year

Annually

Only on special occasions/holidays

I do not shop online

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* 5. What are the top 3 retailers you'd like to see in Tracy?

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* 6. What are the top 3 restaurants you'd like to see in Tracy?

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* 7. What are the top 3 family-oriented entertainment venues you'd like to see in Tracy?

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* 8. Gender (optional)

Female

Male

I prefer not to answer

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* 9. Age (optional)

18-25

26-39

40-55

56-70

71+

I prefer not to answer

Question Title

* 10. Ethnicity (optional)

White or Caucasian

Black or African American

Hispanic or Latino

Asian or Asian American

American Indian or Alaska Native

Native Hawaiian or other Pacific Islander

2 or more races

Other

I prefer not to answer

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* 11. Household Size (optional)

1-2

3-4

I prefer not to answer

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* 12. Household Income (optional)

Less than $49,999

Between $50,000 and $99,999

Greater than $100,000

I prefer not to answer