* 1. Are you male or female?

* 2. Which category below includes your age?

* 3. Are you of Pakistani origin or have strong links to Pakistan?

* 4. What attracts you to Pakistan for tourism purposes (not including family visits)?

Tick more than one if applicable

* 5. What special interest activities in Pakistan are you interested in?

  Very Interested Least Interested
Archaeology
Cultural Tours
City Breaks
Religious Tours
Mountaineering
Architecture
Snorkelling and Diving
Festivals
Photography
Trekking
Wildlife
Sandy Beaches
4 x 4 Jeep Safaris
Short Trips
Shopping

* 6. What are you looking to experience in Pakistan?

  Most Important Least Important
Another country to tick off the list
If of Pakistani origin, a re-connection of your roots and seeing it in a new light
A country with no mass tourism so off the beaten track
A hot climate
Responsible, eco-travel
Interaction with local people
Homestays
A uniquely different country

* 7. What are the main obstacles and concerns for you wanting to visit Pakistan?

  Most Important Least Important
Objections from friends and family
Other countries to see first so not a priority
Risk of Illness
Safety and Security
Lack of alcohol
Lack of faith in state institutions (eg. police, hospitals etc)
Travel Insurance
Difficulties in applying for a visa
Not fit/active/robust enough (for an adventure holiday)
Reliability (transport, infrastructure etc)
Being in a predominantly Muslim country
Cost

* 8. If of Pakistani origin or having strong links with Pakistan, do you think the same obstacles apply as in Question 7?

* 9. What do you think can be done to overcome some of most pressing obstacles you chose in question 7.

We know this is a tough one so it's only there to give you an opportunity and see if there are any common ideas

* 10. If you were using the services of a specialist tour operator for Pakistan, what is important to you?

  Very Important Least Important
Authenticity
An easy to use and informative website
Contactable after standard office hours
Online booking
Price
Excellent service
Speedy email response
Experience
Someone to speak to
Being of Pakistani origin and cultural heritage
Good English speaking guides
Pre trip information
Excellent client testimonials
Local knowledge and contacts

* 11. Would you like receiving newsletters about tourism related activities in Pakistan as well as the latest trips and tours?

If so how often?

* 12. What do you like/enjoy about booking with tour operators and what do they do well?

* 13. What don't you like about booking with tour operators and what do they do badly?

* 14. What is the best way to find and communicate with potential tourists to Pakistan?

  Very Important Least Important
Documentaries
Word of mouth
Newspaper articles
Trade fairs and travel exhibitions
Travel magazines
Google advertsing
Cultural/arts forums related to Pakistan
Pakistani newspapers
Via search engines
Travel agents specialising in Pakistan
Pakistani specific clubs/societies/associations
Facebook advertising

* 15. If there are any questions that you wish to expand or there was not an option for you to select please do use the space below.

Thank you so much for taking the time to complete this survey that hopes to build a better strategy for improving tourism in Pakistan.

Should you wish to discuss any aspects of this survey or would prefer to have a conversation about your thoughts and ideas then please do contact us at info@travelpak.co.uk

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