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Thinkers360 2025 B2B Thought Leadership Outlook Survey
(Our 4th Annual Primary Research)

Page 1 of 2: Thought Leadership Consumption

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Please answer the following questions from your perspective as a CONSUMER of thought leadership content.
1.Thought Leadership Evolution

Please share your thoughts on the importance of thought leadership and its evolution in the marketplace (optional):
2.Thought Leadership Attributes

Please rate the importance of these attributes in world-class thought leadership:(Required.)
1 - Not at all Important
2 -  Slightly Important
3 - Moderately Important
4 - Very Important
5 - Extremely Important
Original
Peer-Reviewed
Insightful
Relevant
Provocative
Counter-Intuitive
Engaging
Empathetic
Forward-Looking
Fact-Based
Actionable
Impactful
Adopted
Concise
Entertaining
Timely
Collaborative
3.Thought Leadership Benefits

Please rate the importance of thought leadership you consume in supporting the following:(Required.)
1 - Not at all Important
2 - Slightly Important
3 - Moderately Important
4 - Very Important
5 - Extremely Important
Aiding Decision-Making
Building Subject Matter Expertise
Informing Strategy
Professional Development
Performing Marketing Research
Researching Companies
Making Purchase Decisions
4.Thought Leadership Time Investment

On average, how much time per week do you spend consuming thought leadership?
(Required.)
5.Thought Leadership Personas

Which personas do you most regularly source your thought leadership from? (please select the top three):(Required.)
6.Thought Leadership Sources

What are the primary and secondary sources for the thought leadership content you consume?(Required.)
Primary
Secondary
Not Applicable
Academic Web Sites
Association Web Sites
Conferences & Events
Social Media Channels
Specialist Communities
Publisher Web Sites
Vendor Web Sites
Individual Web Sites