The State of Small Business Marketing |
Small businesses face numerous marketing challenges (strategy, execution, and management) due to limited resources (people and money), time, expertise, and overwhelm, among others. This survey is designed to highlight common challenges and potential opportunities.
About this survey
This survey is specifically designed to be completed by small business owners and/or executive managers.
At the end of the survey, there are a few, optional open-ended questions that you can answer if you’d like to be quoted in our report with a link to your website.
In the first section, we ask for some demographic information so that we can segment and analyze the results by type of business, company size, etc. We’re also asking for your contact information so that we can share the final report with you and quote you properly if you choose to answer the final open-ended questions.
In the second section, we ask multiple-choice survey questions. Results from this section will be anonymized and shared in aggregate; your individual answers will not be shared.
On the final page, you’ll have the option to join a Benchmark Group in order to get immediate access to the aggregate, anonymous results from all multiple-choice questions. In this group, you also have the option to compare your company’s performance to other similar companies anonymously.