St. Joseph Transit "The Ride"

Section 1: “The Ride” Brand Background

We want to hear from you! St. Joseph Transit is gathering feedback to
gauge public perspective and attitudes about “The Ride” and how to improve the visual identity of this transit system for locals and visitors alike. This survey is specifically focused on “The Ride” logo, visual brand, and future communication efforts with ridership.

To gain knowledge, your responses to this survey are 100% anonymous and will be used to better inform a larger rebranding campaign for “The Ride”. Thank you for your participation and for more info, please visit www.stjoemo.info in the coming months.

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* 1. What are your opinions about public transportation (if any)?

I don’t like it

I have no opinions on it

I think it’s great to have

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 2. When you think about public transit in the city of St. Joseph, what words, phrases, emotions, services, or thoughts come to mind?

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* 3. What is your preferred way to get around locally within the city of St. Joseph?

Personal Vehicle

Uber, Lyft, Taxi, etc.

Bicycle

Walking

Public Transit

Other (please specify)

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* 4. Have you or someone you know utilized “The Ride” transit services in the past year? Ever?

Yes

Other (please specify)

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* 5. If you answered "No" to the last question, can you share why?

Too expensive

The routes and stops are not useful to me

I have my own vehicle

Other (please specify)

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* 6. What services does “The Ride” offer?

Ticket books and monthly passes

Half-fare photo identification cards (seniors 60 years and older and disabled
persons)

Bus route, schedule, and general information

Schedule deviations

Jefferson Lines tickets

Not sure

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* 7. Thinking about the City of St. Joseph, does the name “The Ride” resonate with you? Do you have other suggestions or preferences for a transit system name?

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* 8. Have you ridden public transportation in other cities?

Yes

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* 9. If you answered "Yes" to the last question, can you tell us what systems you like? (ie: RideKC, the Metro, etc.)

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* 10. In your opinion, what is the biggest need that St. Joseph Transit can fill?

Connecting people to jobs in the area

Transporting tourists around to patronize different sites & attractions

Providing transportation to seniors and citizens with disabilities who might not be
able to get around otherwise

Other (please specify)