* 1. Have you heard of the Cadbury 'Bubbly' product range?

* 2. If yes, where from?

* 3. Have you tried the product?

* 4. Do you buy chocolates because of their brand name?

* 5. Cadbury has a strong brand identity. What brand elements do you think of when you think of Cadbury? eg. colour associations, logo, packaging, humor, anything you associate with Cadburys brand.

* 6. What do you think of when you hear the word 'bubbly?
(please list a few)

* 7. When you buy a chocolate product what appeals to you the most?

* 8. What form of media do you usually see chocolates advertised the most?

* 9. Would a chocolate advertisement involving the consumer to interact with the product grab your attention?