Intro to Adobe Analytics - Zach Olsen Question Title * 1. Adobe Analytics is part of __________. SiteCatalyst the Creative Cloud the Experience Cloud Omniture OK Question Title * 2. Which of these sites use Adobe Analytics according to Zach? amazon.com walmart.com twitter.com sears.com OK Question Title * 3. Why doesn’t Adobe Analytics provide as many educational resources as Google Analytics? Adobe generates revenue by selling consulting services Adobe doesn’t have the financial resources to create educational content Google prevents Adobe’s content from appearing in search results Adobe makes money from selling Adobe Analytics courses on Udemy OK Question Title * 4. Which of the following is not a product that Adobe offers? Adobe Target Adobe Media Optimizer Adobe Marketing Cloud Adobe Drafter OK Question Title * 5. Which of the following is an advantage of Adobe Analytics compared to Google Analytics? It is easier to set up It is highly customizable It offers a better return on your investment It offers inexpensive support OK Question Title * 6. Which of the following is an example of a dimension? Bounce Rate Source Time on Site Gross Revenue OK Question Title * 7. What are eVars? Conversion Variables or Custom Dimensions Traffic Variables Custom Reports Numbers or Metrics OK Question Title * 8. What is Analysis Workspace? A variable visualization tool A data visualization tool A data manipulation tool A custom variable mapping tool OK Question Title * 9. What tool does Zach use to examine the way that websites use Adobe Analytics? Adobe Analytics helper Adobe Spy Cloud Adobe Debugger Adobe SimilarWeb OK Question Title * 10. How much does a large company like Wells Fargo spend on Adobe Analytics annually? $20,000-$30,000 $35,000-$50,000 $60,000-$90,000 $100,000+ OK DONE