1. PR & Marketing for start ups survey

This survey is aimed at start ups and small businesses. If you're only just starting up, please answer the questions based on what you know now. If you have been in business for a while, please answer the questions based on what you knew when you were just starting up.

Thanks for taking the time to respond.

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1. Which of these describes your stage of business best?

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2. How much did / do you know about PR and marketing when starting up?

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3. When starting out your business, rate how well you could do the following things yourself without help. Even if you never did these things, please just rate how well you think you might have been able to do them.

  Could do well Could get by Couldn't do it
Write a press release
Create good story ideas
Contact the media
Find contact details for media
Know how/when to approach the media
Conduct press interviews
Get press coverage
Write a customer newsletter
Write web copy
Create a website
Search engine optimisation
Use social media to promote your business
Write a marketing/PR plan
Hold press events
Participate in an exhibition or trade show
Conduct a survey
Create a consistent brand image
How to run a competition
How product reviews work
How to work with bloggers
How to set up a blog
How to create blog content
Market research
Competitor analysis

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4. Which of these things would you be/were you most willing to pay to get help with?

  Yes Maybe No
Press release written
Get good story ideas generated
Have someone contact the media for you
Have someone find contact details for media for you
Get advice on how/when to approach the media
Get training on how to conduct press interviews
Have someone generate press coverage for you
Customer newsletter written
Web copy written
Website created
Search engine optimisation done
Training on how to use social media
Marketing/PR plan written
Press event arranged
Exhibition or trade show arranged
Conducting a survey
Creation of brand image
Competition run
Product reviews run
How to work with bloggers
Blog created (or advice received on how to do this)
Blog content created
Market research
Competitor analysis

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5. How much do you/would you spend on PR/Marketing support per month (excluding the creation/maintenance of websites, SEO and ad spend)?

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6. Do you currently use a PR/marketing agency/consultant?

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7. If not, what's the main reason you don't?

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8. If you could get the PR tools you need and be comprehensively taught how to do PR/Marketing yourself, would you pay for this service?

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9. If you could get the tools and advice you need to do your own PR/Marketing, what format would you most like to get this in? Please rank the option in order of preference, with 1 being most preferable and 6 being least preferable

  1 2 3 4 5 6
Online - information only
Online - interactive
A book
Telephone
Face to face group setting
Face to face one-on-one setting

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10. How important would it be for these tools/services to be tailored specifically to your industry/sector?

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11. If you used DIY PR tools like these, what is the one main thing you would want it to achieve?

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12. Does your business fall into the 'parenting sector' (i.e. a product or service aimed at pregnancy, babies, children or parents)?

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13. Have you got any general comments or suggestions about what would make it easier for you to get better PR/marketing results?

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14. Would you be interested in receiving information on new do-it-yourself PR and marketing packages for small businesses?

Thank you for taking the time to complete this survey. If you are looking for PR support, please take a look at www.peekaboocoms.co.uk or read our blog for tips on how to improve your PR http://peekaboocoms.wordpress.com

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