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Wellspring Digital Content Marketing Survey
1.
Compared to start of year projections, is your content marketing performing?
Above target
On target
Below target
2.
What percentage of your marketing budget is spent on content creation and distribution?
Less than 10%
10-20%
Greater than 20%
3.
What is your biggest pain point with content marketing?
Turnaround time
Lack of exposure
Measuring ROI
Lack of content ideas
Lack of ability to create content in diverse formats
Gaining stakeholder approval
4.
In the next 12 months do you see your content needs:
Increasing
Decreasing
Staying the same
5.
What content formats are you currently using (select as many as apply):
Blog
Podcast
Social Media
Video
eBooks
White Papers
Case Studies
Surveys
Inforgraphics
Sales Materials & Leave Behinds
Marketing Emails
Guides/Checklists/Cheat Sheets
Interactive Content
Native Social content
Advertorials/paid editorials
User-Generated Content
PR/journalist outreach
Paid influencer/key opinion leader outreach
SMS Marketing
6.
For an exclusive preview of results let us know how to reach you:
Email Address