MarketingCharts Readership Survey 2018

1 of 2 Pages

Thank you for helping improve MarketingCharts. We take your feedback very seriously. This survey should only take a few minutes - we really appreciate your time.

There are 2 pages to this survey. The first page is to help us get a better sense of our audience, and the second is to help us refine our content to better serve you.

Thanks again for taking the time!

JC Lupis
Editor
MarketingCharts.com

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* 1. How many years have you worked in the marketing business?

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* 2. What level of control do you have over marketing and advertising budgets?

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* 3. What is the total dollar amount of all marketing and advertising budgets under your control?

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* 4. Most of the marketing and advertising programs you handle are...

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* 5. In which media are you involved? (plan, buy, sell, manage, create for, produce, etc.)

Online: Display

Online: Search

Online: Email

Online: Social Media

Online: Content Marketing

Mobile

Radio

Out-of-home

Direct

Promotions/Events

B2B

Local Media

Other area (please specify)

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* 6. To what degree are you involved in purchasing these products or services? (Check any/all that apply)

	Determine Need	Evaluate	Recommend	Approve
Media	Media Determine Need	Media Evaluate	Media Recommend	Media Approve
Ad Network Media/Services	Ad Network Media/Services Determine Need	Ad Network Media/Services Evaluate	Ad Network Media/Services Recommend	Ad Network Media/Services Approve
Rich Media & Tech	Rich Media & Tech Determine Need	Rich Media & Tech Evaluate	Rich Media & Tech Recommend	Rich Media & Tech Approve
Research	Research Determine Need	Research Evaluate	Research Recommend	Research Approve
Marketing Automation	Marketing Automation Determine Need	Marketing Automation Evaluate	Marketing Automation Recommend	Marketing Automation Approve
CRM	CRM Determine Need	CRM Evaluate	CRM Recommend	CRM Approve
Email Media/Services	Email Media/Services Determine Need	Email Media/Services Evaluate	Email Media/Services Recommend	Email Media/Services Approve
Mobile Marketing Media/Services	Mobile Marketing Media/Services Determine Need	Mobile Marketing Media/Services Evaluate	Mobile Marketing Media/Services Recommend	Mobile Marketing Media/Services Approve
Search Media/Services	Search Media/Services Determine Need	Search Media/Services Evaluate	Search Media/Services Recommend	Search Media/Services Approve
Measurement/Analytics Systems	Measurement/Analytics Systems Determine Need	Measurement/Analytics Systems Evaluate	Measurement/Analytics Systems Recommend	Measurement/Analytics Systems Approve
Ad Serving Technologies	Ad Serving Technologies Determine Need	Ad Serving Technologies Evaluate	Ad Serving Technologies Recommend	Ad Serving Technologies Approve
Behavioral Marketing/Other Targeting	Behavioral Marketing/Other Targeting Determine Need	Behavioral Marketing/Other Targeting Evaluate	Behavioral Marketing/Other Targeting Recommend	Behavioral Marketing/Other Targeting Approve

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* 7. How do you expect your organization's spending to change in 2018 for each of the following?

	Increase	Remain the Same	Decrease	N/A
Media	Media Increase	Media Remain the Same	Media Decrease	Media N/A
Mobile Marketing Media/Services	Mobile Marketing Media/Services Increase	Mobile Marketing Media/Services Remain the Same	Mobile Marketing Media/Services Decrease	Mobile Marketing Media/Services N/A
Ad Serving Technologies	Ad Serving Technologies Increase	Ad Serving Technologies Remain the Same	Ad Serving Technologies Decrease	Ad Serving Technologies N/A
Research	Research Increase	Research Remain the Same	Research Decrease	Research N/A
Marketing Automation	Marketing Automation Increase	Marketing Automation Remain the Same	Marketing Automation Decrease	Marketing Automation N/A
Email Media/Services	Email Media/Services Increase	Email Media/Services Remain the Same	Email Media/Services Decrease	Email Media/Services N/A
Ad Network Media/Services	Ad Network Media/Services Increase	Ad Network Media/Services Remain the Same	Ad Network Media/Services Decrease	Ad Network Media/Services N/A
CRM	CRM Increase	CRM Remain the Same	CRM Decrease	CRM N/A
Rich Media & Tech	Rich Media & Tech Increase	Rich Media & Tech Remain the Same	Rich Media & Tech Decrease	Rich Media & Tech N/A
Measurement/Analytics Systems	Measurement/Analytics Systems Increase	Measurement/Analytics Systems Remain the Same	Measurement/Analytics Systems Decrease	Measurement/Analytics Systems N/A
Behavioral Marketing/Other Targeting	Behavioral Marketing/Other Targeting Increase	Behavioral Marketing/Other Targeting Remain the Same	Behavioral Marketing/Other Targeting Decrease	Behavioral Marketing/Other Targeting N/A
Search Media/Services	Search Media/Services Increase	Search Media/Services Remain the Same	Search Media/Services Decrease	Search Media/Services N/A

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* 8. Where do you work?

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* 9. What is your job title/role?

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* 10. How many employees does your company have?

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* 11. In what industry (or industries) does your firm operate?

Automotive

Business-to-Business

CPG & FMCG

Education

Financial Services

Food & Restaurants

Government & Politics

Market Research

Media & Entertainment

Non-Profit

Pharma & Healthcare

Real Estate

Retail & E-Commerce

Sports

Technology

Telecom

Travel & Hospitality

Other (please specify)

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* 12. Are you...

Male

Female