Managing & Measuring Creative Operations for Success

Question Title

What is your role?

Question Title

What is the size of your creative team?

Question Title

Do you expect your creative team to grow in the next year?

Yes

I don't know

Question Title

If you are not a Creative Operations Director or Manager, does your organization/agency plan to introduce this dedicated role soon?

Yes, within the next year

Yes, within the next 2 to 3 years

I don't know

Not applicable - I am a Creative Operations Professional

Question Title

How many software tools do you use to manage your creative team?

Question Title

Do you use a project or workflow management software tool to manage your creative brief process?

Yes

No, we manage it via emails, Skype or other communication platforms

No, we use Excel spreadsheets

No, we use a paper based system to manage our creative briefs

No, we manage it via face-to-face communication - conversations and/or meetings

Other (please specify)

Question Title

On average, how many rounds of revisions do your creative assets go on before final approval?

Question Title

Do you use online proofing tools to capture feedback?

Yes

Not applicable

Question Title

How do you track resource utilization and capacity?

Standalone resource management software platform

Integrated project and resource management software platform

Excel spreadsheet

Wall planner

On an adhoc basis - verbally through conversations and/or meetings with the team

We don't track this

Other (please specify)

Question Title

How do you measure and track estimates and costs of projects?

Integrated project management software tool with financial capabilities

Standalone budget or finance management software tool

Excel spreadsheet

Paper based system

We don't track this

Other (please specify)

Question Title

What is the most challenging part of your job? Rank in order of priority (1 being the most challenging)

Getting projects out on-time

Tracking work-in-progress

Too much time spent on admin tasks and not enough time spent on creativity

Collaborating with other departments and/or external partners

Reporting

Managing resources

Staying on track with our budget

Question Title

What do you think are the most important creative operations metrics to measure? Rate in order of importance (1 being the most important)

Speed-to-market

Estimated v's actual costs

Resource productivity

Quality of output

Compliancy

Question Title

If you are currently using a project/resource/workflow management software platform, which platform or platforms do you use?

I don't use any project management platforms

Workfront

Wrike

Mavenlink

Jira

Teamwork

Basecamp

Slack

Percolate

Workamajig

inMotionNow

Trello

Asana

TrafficLive

HubPlanner

Resource Guru

Podio

Screendragon

Other (please specify)

Question Title

To receive the Survey Results Report & to be in with a chance to win a £100 Amazon Voucher enter your email address HERE (You won't be contacted for any other purpose beyond what is stated here)

Email Address

Page1 / 1

100% of survey complete.