Have your say now on the future direction of tourism for the Ballina Coast & Hinterland

The feedback provided through this consultation process will be used in developing the strategy within the 2021-2030 Ballina Coast and Hinterland Destination Management Plan (DMP). 

It is vital you contribute to this consultation process, as the DMP will have an impact on Government (across all levels) funding and investment into our region. Don’t wait until the DMP is adopted to say something, please provide your input now. 

The 2014 -2020 Ballina Coast & Hinterland DMP has been successful in guiding us to where we are now. The goal of doubling overnight visitor expenditure has been achieved. In 2013 the economic value of the visitor economy was $149 million, today the visitor economy contributes of $311 million to the Ballina Coast & Hinterland. 

Have a say on what actions need to be delivered upon to have a successful tourism industry into the future.

This survey is anonymous.

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* 1. Which sector of the visitor economy do you operate within?

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* 2. How would you describe the Ballina region to friends who have never visited?

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* 3. What experiences would you recommend to visitors in the region as a "must do"?

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* 4. What attributes (natural, man-made or intangible) add to or detract from the appeal of the destination?

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* 5. Where would you like to see YOUR business in the future (what are your business development priorities)?

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* 6. In your opinion, what built assets are needed to grow the Ballina Shire visitor market? For example, a public transport interchange, expanded Airport, conference venue. List all that apply.

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* 7. Who are your key source markets and consumer segments that you wish to be targeting? Think about psychographics as well as demographics. For example you may wish to be targeting business events and their delegates. They may fly from their home in Sydney for a conference and be here for the purpose of business, with an experience seeking mindset. You may wish to refer to Destination NSWs market segments https://www.destinationnsw.com.au/tourism/facts-and-figures/market-segments

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* 8. What actions should be undertaken to grow Ballina Shire's visitor economy?

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* 9. What should be done to increase the length of time visitors stay in the Ballina region?

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* 10. What trends have you noticed influencing the visitor economy and what does this mean for tourism in the next 10 years? To assist you with your response some macro influences include shorter breaks, currency exchange, community acceptance of tourism, securing investment, the share economy, digital disruption, aviation trends, working holiday visa status, immigration status, climate change, Indigenous participation in service delivery.

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* 11. What might be done to strengthen the Ballina Coast & Hinterland's branding and market position?

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* 12. What do we need to attract business event organisers/delegates to the destination?

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* 13. What are the opportunities for experiences in the region?

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* 14. What transport and access gaps exist to developing the Ballina Coast & Hinterland's visitor economy?

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