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The Berkeley Scanner Audience Survey
Thanks for taking a minute to fill out our survey.
It's just 18 questions and should take no longer than 10 minutes.
OK
1.
Do you financially support news publications? Check all that apply.
Yes, I am a paying member of The Berkeley Scanner
Yes, I subscribe/donate to other news organizations
I have been a subscriber/donor to a news publication in the past, but I am not now
No, I have never been a subscriber/donor to a news publication
I’m not sure (please specify)
2.
When something happens in your community, where do you hear about it? Check all that apply.
Radio
TV
Printed publication (newspaper or magazine)
News website (including websites of news outlets, newspapers, TV stations, etc.)
Email newsletter
Podcast/smart speaker briefing (Amazon Alexa, Google, etc.)
Neighbor or friend (in-person)
Neighbor or friend (by text message or social media)
Place of worship
Library
Community center
Local business
Someone specific in the community other than a neighbor or friend
Flyers or signs in the community
Nextdoor
Facebook
Instagram
X / Twitter
Threads
TikTok
If there are key people, places, groups or other sources you get info from, please add them here or share anything else we should know.
3.
What are you most interested in learning about local public safety? Check all that apply.
Breaking news
Court cases
Traffic safety
City Hall coverage on policing and fire policy
Crime around UC Berkeley
K-12 campus safety
More deep dives and longform stories
Other (please specify)
4.
We’d like to get a sense of how our readers support other organizations. What groups do you contribute to financially? Check all that apply.
Museums, theaters and arts groups
Parks and environmental groups, including national and state parks
Zoos and aquariums
Public broadcaster, such as the local NPR affiliate
School alumni associations
Fraternal organizations
Religious institutions
Food pantries, shelters and other social services
Community foundations, civic associations and community improvement groups
Medical and scientific research and support
Other (please specify)
5.
What do you value in the organizations you support and their membership programs? Please pick your top three (1-3), with 3 being most important:
Somewhat important - 1
Very important - 2
Top priority - 3
A sense of affiliation or belonging
Somewhat important - 1
Very important - 2
Top priority - 3
Ability to interact with those who work within the organization
Somewhat important - 1
Very important - 2
Top priority - 3
Feeling that your concerns are heard by the organization
Somewhat important - 1
Very important - 2
Top priority - 3
Offering the world something you think should exist
Somewhat important - 1
Very important - 2
Top priority - 3
Makes things easier in your life
Somewhat important - 1
Very important - 2
Top priority - 3
Provides exclusive access to events, programming, materials or content
Somewhat important - 1
Very important - 2
Top priority - 3
Advocacy on my behalf
Somewhat important - 1
Very important - 2
Top priority - 3
Something I can’t get anywhere else
Somewhat important - 1
Very important - 2
Top priority - 3
Being connected to like-minded people
Somewhat important - 1
Very important - 2
Top priority - 3
Merchandise and swag
Somewhat important - 1
Very important - 2
Top priority - 3
Appropriate price
Somewhat important - 1
Very important - 2
Top priority - 3
Other (please specify)
6.
Did you know you can be a paying member of The Scanner?
Yes
No
Other (please specify)
7.
We want to build a newsroom that offers opportunities to help shape and support our journalism. Which of the following would you like most?
Talking more with a journalist in your newsroom
Sharing tips for story ideas
Sharing my ideas and opinions about local policy
Sharing my story or stories from my community
Being more active in attending public meetings
I host a regular event or neighborhood group I’d like The Scanner to attend
No need, I’m content reading your stories
Other (please specify)
8.
What’s a public safety issue or story in your community that people aren’t talking about, or that you think should be discussed more? (e.g. crime, fire safety, weather and disaster preparedness, traffic safety, policy, courts, something else)
9.
What public safety issues keep you up at night about where you live? What are the big public safety concerns you have about your community? (e.g. crime, fire safety, weather and disaster preparedness, traffic safety, policy, courts, something else)
10.
How do you feel you or your community is represented in the media, if at all? What do people get wrong about your community?
11.
What kind of public safety information would help you in your daily life or work, or help your community?
12.
On a scale of 0 to 10,
How likely is it that you would recommend The Berkeley Scanner to a friend or colleague?
0 for Not at all likely, 10 for Extremely likely
Not at all likely
Extremely likely
0
1
2
3
4
5
6
7
8
9
10
13.
If you’ve already recommended The Berkeley Scanner, let us know how.
14.
How did you hear about The Berkeley Scanner?
15.
If The Berkeley Scanner's coverage has helped you, please let us know how.
16.
Sometimes it helps to check in with readers about incidents of concern. What's your nearest intersection (including the city)?
17.
If you have skills that might help us do our work, either on a paid or volunteer basis, please let us know (e.g. former journalist, news photographer, data or programming, fundraising, event organizing, other)
18.
Please share any community groups or neighborhood associations that should be on our radar.
19.
Please provide your contact information. This is optional but will allow us to follow up if you said you’re interested in participating in our journalism or told us about a local concern we could help address. We will never share or sell your contact information.
Name
Email Address
Phone Number
Current Progress,
0 of 19 answered
