Develop a Mission/Vision
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Develop a Strategic Plan
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Create a fundraising strategy
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Identify, research and solicit donors
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Develop or enhance your "sales pitch"
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Maintain relations with donors & stakeholders
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Develop and work with a board of directors
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Create a marketing strategy
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Strategically brand and position your institute
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Identify and engage your target audience
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Attract "traditional" media (newspapers, tv, radio)
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Use online communication
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Develop a targeted research agenda
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