When choosing brands and retailers, I prefer to choose those that sponsor the Essendon Football Club
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The length of a sponsor's support of the club affects my decision to purchase that sponsor's product
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When a new sponsor joins the Club, I switch my buying to support them
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I would choose to buy from a sponsor of the Club, even if prices of competitors were lower
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All things being equal, when choosing brands and retailers, I choose those who sponsor the Essendon Football Club
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Exclusive offers or prizes will influence my decision to buy from a sponsor of the club
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Club sponsors add value to my experience as a fan/member of the Essendon Football Club
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