Destination Digital Maturity Survey Galway City DEDP - (Attractions, Activities and Tours

Welcome to the Destination Digital Maturity Survey for Galway City DEDP
As part of the Destination Experience Development plan, this survey aims to assess the digital maturity of tourism businesses within the region. Your participation will help establish a baseline against which future progress can be measured.


The survey will take approximately 20-30 minutes to complete. To ensure accuracy, please have the following information available:
- Visitor numbers for 2023, 2024 and 2025
- Approximate business revenue figures for the same years

Thank you in advance for contributing to this important initiative.

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* 1. About you:

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* 2. About your business:

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* 3. What is your business type?

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* 4. How many visitors did you service in 2023, 2024 and 2025? (Best estimate)

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* 5. What percentage of your 2023 visitors were from international markets? (Best estimate)

0% 50% 100%
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 6. What percentage of your 2024 visitors were from international markets? (Best estimate)

0% 50% 100%
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 7. What percentage of your 2025 visitors were from international markets? (Best estimate)

0% 50% 100%
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 8. Which international markets are you interested in promoting your organisation to in the future? Please select all that apply.

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* 9. How much revenue did you generate 2023? Excluding any retail, merchandise, food and beverage etc/excluding members and societies)/ excluding any retail,
merchandise etc (Best estimate including gift vouchers but excluding any retail, merchandise, food and beverage etc)

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* 10. How much revenue did you generate from bookings of visitor experience products only in 2024? (Best estimate including gift vouchers but excluding any retail, merchandise, food and beverage etc)

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* 11. How much revenue did you generate from bookings of visitor experience products only in 2025? (Best estimate including gift vouchers but excluding any retail, merchandise, food and beverage etc)

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* 12. What is the age range of your customers? (Best Estimate. Select all that apply)

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* 13. What percentage of revenue is generated from the following audience types? (Please select the percentage for all audience types, including "0%" if you do not generate revenue from that audience type)

  0% 1 - 25% 26 - 50% 51 - 75% 76 - 99% 100%
Individuals
Groups
Couples
Families
Schools
Corporate
Other

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* 14. Can you please provide a brief written description of your ideal target audiences (e.g. families, groups, Couples etc)

T