SIP Certified Members
1.
Which of the following do you do to produce your wine? Choose all that apply.
Grow grapes at our winery
Grow grapes at a vineyard in a location away from our winery
Purchase grapes
Purchase bulk wine
We do not produce wine
Other (please specify)
2.
Which of the following types of production methods are used to produce the grapes for the wines you make? Choose all that apply.
Conventional
Sustainable
Organic
Biodynamic
Other (please specify)
3.
How important do you believe sustainable
production practices
are to each of the following?
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not At All Important
Your brand image
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not At All Important
The sourcing of your grapes
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not At All Important
The profitability of your brand
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not At All Important
The local environment
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not At All Important
Production efficiency
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not At All Important
4.
How knowledgeable are you about the SIP Certified process for wine (logo on the label)?
Extremely knowledgeable
Very knowledgeable
Somewhat knowledgeable
Not very knowledgeable
Not knowledgeable at all
5.
Why do you certify
or not
certify your wines?
6.
How important do you believe sustainable
certification
is to each of the following?
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not At All Important
Your brand image
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not At All Important
The sourcing of your grapes
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not At All Important
The profitability of your brand
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not At All Important
The local environment
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not At All Important
Production efficiency
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not At All Important
7.
What type of information do you have on your front or back wine label? Choose all that apply.
Describes vineyard's soil
Explains food pairings
Explains growing region features
Has award or rating information
Explains wine making practices
Has a romantic story
Describes flavors and aromas of wine
Has a SIP Certified logo
Has other certification logo
Has a story about the wine
Has a story about the winemaker
Describes the climate of the vineyard
Has a winery location map
Has humorous information
Includes history of winery
Includes winery's website
Provides interesting information about the winery
Other (please specify)
8.
How strongly do you agree or disagree with each of the following statements?
Strongly Agree
Agree
Disagree
Strongly Disagree
I was unaware that I can have my wine that is produced sustainably certified.
Strongly Agree
Agree
Disagree
Strongly Disagree
There is more space on my wine label for additional information.
Strongly Agree
Agree
Disagree
Strongly Disagree
My wine label is important to attract retail purchasers.
Strongly Agree
Agree
Disagree
Strongly Disagree
I believe the certification process is too costly for my wines.
Strongly Agree
Agree
Disagree
Strongly Disagree
There is a lack of space on my wine label for a certification label.
Strongly Agree
Agree
Disagree
Strongly Disagree
My wine label is important to attract purchasers at restaurants.
Strongly Agree
Agree
Disagree
Strongly Disagree
9.
How do you rate the appearance of each of the SIP Certified logos shown above?
Extremely Appealing
Very Appealing
Somewhat Appealing
Not Very Appealing
Not Appealing At All
Green logo
Extremely Appealing
Very Appealing
Somewhat Appealing
Not Very Appealing
Not Appealing At All
Black logo
Extremely Appealing
Very Appealing
Somewhat Appealing
Not Very Appealing
Not Appealing At All
Purple logo
Extremely Appealing
Very Appealing
Somewhat Appealing
Not Very Appealing
Not Appealing At All
10.
Where would you use the green logo?
Wine front label
Wine back label
Point of sale material in winery
Retail point of sale material
In vineyard signage
I would not use the green logo
Other (please specify)
11.
Where would you use the black logo?
Wine front label
Wine back label
Point of sale material in winery
Retail point of sale material
In vineyard signage
I would not use the black logo
Other (please specify)
12.
Where would you use the purple logo?
Wine front label
Wine back label
Point of sale material in winery
Retail point of sale material
In vineyard signage
I would not use the purple logo
Other (please specify)
13.
Which one logo is your favorite?
Green label
Black label
Purple label
Please explain why.
14.
How do you believe the following would IMPROVE the SIP Certified logo?
Improve greatly
Improve very much
Improve somewhat
Improve slightly
Not improve at all
A horizontal logo
Improve greatly
Improve very much
Improve somewhat
Improve slightly
Not improve at all
A simpler message
Improve greatly
Improve very much
Improve somewhat
Improve slightly
Not improve at all
A more refined logo
Improve greatly
Improve very much
Improve somewhat
Improve slightly
Not improve at all
A smaller logo
Improve greatly
Improve very much
Improve somewhat
Improve slightly
Not improve at all
15.
Is there anything else that you can recommend to improve the SIP Certified logo?
16.
Specifically, which of the following SIP Certified materials do you use to market your wines? Choose all that apply.
NONE, my company does not use any SIP materials to market wines
Signage on winery roads
Signage at vineyards
Signage in tasting room
Shelf material in retail outlet
Neckers on bottles
Logo on front label of bottle
Logo on back label of bottle
Logo and sustainability information on front page of website
Logo and sustainability on internal page of your website
Logo and sustainability on your Facebook page
Logo and sustainability on your Instagram page
Logo and sustainability on your Twitter account
Logo and sustainability on your YouTube account
Logo and sustainability on your Pinterest account
A video on your social media explaining sustainable production
What other ways do you inform customers that you are SIP Certified?
17.
How many different brands of wine do you sell?
18.
How many different wine labels do use for your brands?
19.
What is your company's approximate annual case production?
20.
Winery name
21.
Please provide your email address. Your address will enter you into a drawing to have a chance to win $250 off your next invoice (for vineyard, winery, or wine certification).
22.
What is your job title?
23.
Where do you sell your wines? Choose all that apply.
Outside US
Alaska
American Samoa
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia (DC)
Florida
Georgia
Guam
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Puerto Rico
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Virgin Islands
Washington
West Virginia
Wisconsin
Wyoming
If outside the US, please list the export countries.