Welcome to the first of a Series of Traffic IQ Studies from TDGA

The Questions that follow are rather basic, and have been updated for 2018. This first quiz combines a cross-section of Radio and Television for both Commercial and Non-Commercial Stations, Clusters and Networks, so don't be surprised if you find a question of two regarding terms unfamiliar to you.  Following this general question group, we'll create specific Traffic IQ categories for media broadcast sub-sections.
 
 
We'll be asking you to provide your name, email address and position in your Station's Traffic or other departments. This information is guaranteed to remain confidential will never be revealed without your specific permission.

This program is fully copyrighted by TDGA and data is meant only for use as research by the Traffic Director's Guild of America. When you complete the quiz, the results will be sent to TDGA for scoring and correspondence to you where appropriate. This may result in a few days between your completing the quiz and our follow-up scoring report to you.

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* 1. Please Enter Your Name so we may respond with your Scoring Information, or respond to concerns you may have inserted.

Please Note: Personalized Scoring Analysis is provided only to Current TDGA Members

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* 2. Please provide Your E-Mail Address you would like us to use in responding

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* 3. Which Media Categories (or general topics) would you like us to focus on in upcoming articles or quizzes. 

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* 4. True or False? STANDARD BROADCAST CALENDARS Always Begin on a Monday?

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* 5. You'll May Find It Helpful To Look At a 2018 Broadcast Calendar For This Question. Members may Download or View One by CLICKING HERE.

Here's the Question: What's So Important About September 7, 2018 ?

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* 6.  A station is heavily sold on Thursday and Friday, but has fewer spots on Monday and Tuesday, and the order calls for 15 spots per Week.(M-F)  If you schedule more commercials per day on Lighter" days and less on "heavy demand" days  What is this concept called?

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* 7. We're testing your understanding of unique terms used in the Traffic Profession. Based strictly on the definition that follows, what "type" of scheduling technique does this definition precisely describe:

DEFINITION:  - Two different commercials for products sold by the same advertiser, but broadcast immediately after each other and usually sold as a single unit. An example would be McDonald's running two-15 second spots back-to-back, one promoting their kids' meal and the other introducing a new Breakfast Entree. The end result is a 30-second commercial promoting two different products for the parent company.  In Traffic parlance, this Order would be called which of the following answers?

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* 8. This term refers to money owed "to" the Station by advertisers, advertising agencies or underwriters. Once a time order has been broadcast, an Invoice (bill) is issued. That amount combined with all other amounts due the Station is referred to as what?  Only one bookkeeping term is correct. That term is: (select one)

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* 9. Two concepts used in Traffic Software.  One approach schedules orders when entered.  The other waits for all orders before assigning avails based on scheduling priorities. The scheduling that places orders-as-entered is called "Advance Scheduling" (or pigeon-hole scheduling.)  What is the concept called that waits for ALL orders to be entered before placing spots for a specific day's Program Log?

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* 10. AUR (Avg. Unit Rate) reports permits Managers to see rates being achieved for various length spots, sorted or limited by Daypart, salesperson, or other variables. Question: In preparing an AUR Report, which of the combination types of spots should be included for an accurate result? 

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* 11. BTA is an acronym for "Best Times Available". Over a decade ago, TDGA assisted the 4A's & RAB Task Force in arriving at an unmistakable definition which was agreed upon and accepted by all parties involved.  Which of the following definitions is the now accepted definition of BTA (Best Times Available)?

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* 12. The FCC has adopted a fairly specific list of do's and don'ts for copy used by Public or Non-Commercial Radio-TV Stations.  Which of the following items are prohibited?

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* 13. Commercial Clutter on Radio Stations, meaning a perception of too many announcements in a program, are common listener complaint. If you limit the NUMBER OF COMMERCIALS IN AN HOUR no matter how long or short they are, is it called Time-Based or Unit-Based.

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* 14. We will have an entire section on Political later. But let's pre-test one or two. Defined as a meeting at which potential voters and candidates (or their representatives) talk about the issues and their preferred candidate, decide whom they support and which delegates to send to their political party's convention. What is this process called?

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* 15. Broadcast Rate Cards generally carry a note that indicates whether the rates shown are "Net to the Station;" and/or show Gross Rates (which allows for Agency commissions at 15%) of the gross rates shown.

If an Agency BUYS FROM A NET RATE, but expects to receive an agency commission, the "net" rate needs to be "recalculated" upward to accommodate that added commission fee. This is referred to as "GROSSING UP."

QUESTION: To convert a "Net" rate to a "Gross (Commissionable at 15%)" rate, the CORRECT formula is: (Select the correct answer from the choices below:

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* 16. Some Traffic Vendors refer to this as "Rotating Advertisers". It is a method of taking several advertisers of one recurring feature and creating an equal rotation of sponsors so that they all receive a wider audience exposure over a period of time than if the advertisers commercial always aired at the identical same exact time every day.

The Best example would be to sell several different advertisers rotating sponsorships (News, Traffic Reports,  Weather, or Sports headlines). Advertiser # 1 might be scheduled Monday at 7-AM, Tuesday at 8-AM, Wednesday at 9-AM until they had been scheduled in all 13 feature programs between 6-AM and 7-PM. (This "Rotating Advertisers" group of programs or features are referred to as which of the choices below: TWO of the THREE choices actually mean SOMETHING ELSE to Broadcasters. Which ONE ANSWER describes what we just called "rotating advertisers?"

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* 17. A term used to describe an advertiser that requests an early avail in a cluster of spots and another further down in the same cluster.  What is the Term for this scheduling feature now extremely common on Television and increasingly so on Radio? 

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* 18. A process of or shortening a recorded announcement to reduce the original length so that it fits within the length called for in the order. You might take a 32-second spot and bring it down to 30-seconds simply by electronically or mechanically accelerating the playback speed. One of Three answers is the BEST one- But which one?

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* 19. When a Station Log limits Commercial Time in an hour regardless of how many spots are aired, it has a name. An example would be a 12-minute maximum per hour. Announcements over this Limit are either moved to other hours, or "bumped"  Does this describe Unit-Based , Time-Based Scheduling or neither one?

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* 20. A grouping of “avails” clustered together to schedule commercials, promos or announcements to be broadcast between programming, frequently are known by different names in different media. Which names do you use at your facilities?. (Note: This for our information only and will not be included in your Traffic IQ Score.

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* 21. Does this Describe An INVOICE or a STATEMENT? - A summary of charges compiled from one or more bills. usually issued at the end of a Billing Cycle that adds together all charges, credits, compiles possible Service Charges on delinquent balances and shows the "total Amount" owed by an advertiser or underwriter.

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* 22. Another Political Question. In our 2016 Political Certification, this question was missed most often by the several hundred that took the Course.  What is a Special Election?  Below are different definitions that do or do not apply to what the FEC and FCC define as a SPECIAL ELECTION.   One of the answers is correct based on the details given. Please select the ONLY CORRECT ANSWER.

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* 23. Once again, here's a quick test of your understanding of Spot Scheduling terminology. Below is a definition that applies precisely to one of the Three Answers. Select the scheduling term to the definition that follows:

While not scheduled back to back, this concept involves scheduling two commercials for the same company, brand or product in very close proximity (in the same spot set, pod or cluster). It is not scheduled back-to-back. Many software traffic systems have adjustable time protection to avoid scheduling the same advertiser too close to spots for that same advertiser- thus you may need to override those log pre-sets to permit having same sponsor spots so close together. This concept is most frequently called which of the following choices:

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* 24. When You have completed answering our Traffic IQ Sampler and are ready to submit your Answers, please Click on the "DONE" Button below. We've included a Comment Box just below this non-scored Question in case you would like to suggest specific areas you would like to see included in our future planning.  

Remember to click on the DONE BUTTON below to include you in our series of articles resulting from Traffic IQ Quizzes from TDGA.

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