* 1. Which of the following best describes your current job level?

* 2. In what city do you live?

* 3. A public relations strategy can create credibility for your brand and trust in your company.
  • How do you showcase PR value?
  • How do you showcase PR credibility?

* 4. After a story is placed in the media, if successful, prospects should feel compelled to learn more about your company and products, and it’s up to you to provide them with the content.
  • How do you drive demand that leads to sales and demonstrate PR value?

* 5. When PR is done right, it’s built on listening to people and getting to know them, and developing a relationship based on understanding their interests and meeting their needs.
  • How do you develop PR content that does this?

* 6. Although PR adds value, many organizations don’t always fully appreciate this fact. PR doesn't always translate well to the bottom line and most business owners value black-and-white data. PR is often seen as a grey area. 

  • How do you get business owners to see the value of PR?
  • Do your KPIs/metrics blur or blend with those of marketing? Advertising? Social media?

* 7. What are some of the ways you can measure PR?
  • What tools do you use to show credible proof of results and Return on Investment (ROI)?

* 8. What online course topics do you prefer? Are you interested in leading an online course? This will help us develop our online programs. 

* 9. What has been your biggest challenge as a woman in public relations? How can we help our community overcome these challenges?

* 10. How can we help you succeed in your PR career? What do you want to see from our organization?

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