This survey collects the conversion rates of the world's best companies.
  • As a participant, you will receive an executive summary of the report, allowing you to compare your organization to the world’s best companies.
  • This survey takes between 5-7 minutes.
  • Your data is confidential (see guidelines below).
Please have your conversion rates ready when taking this survey. We are collecting the following:
  • Leads to SDR
  • SDR-qualified leads to opportunity
  • Opportunity to closed-won
  • Demo to closed-won
  • Trial to closed-won
  • Proposal to closed-won
If you have multiple segments (e.g., SMB vs Enterprise), please enter separate responses for each segment when prompted.

TOPO—a research and advisory firm that helps the world’s best companies achieve repeatable, scalable growth—is creating a benchmark report to understand the current practices and challenges of sales and marketing organizations.

TOPO is committed to protecting your privacy by adhering to the surveying guidelines of the Insights Association's Code of Standards and Ethics. Your answers will be kept confidential and will not be associated with you or your organization, and will only be reviewed in the aggregate.
8% of survey complete.