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* 1. How often do you shop at Hollister? (this includes store/website browsing and not purchasing)

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* 2. Where do you shop at Hollister and why? (Online, in stores, both?)

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* 3. Do you follow Hollister on...

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* 4. What do you like about shopping at Hollister? Why do you keep going back?

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* 5. What could be improved about the Hollister shopping experience? Could Hollister improve or add any extra services? (if so what/how?)

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* 6. Which other stores do you often visit when shopping?

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* 7. Do you make an effort to go into Hollister stores more than any others? Why?

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* 8. How do you feel about Hollister store...

  Hate it Don't really like it Neither like nor dislike it Like it Love it
Smell
Decor
Lighting
Music
Customer Service
Layout
Beach Screens
How clothing is displayed

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* 9. Have you ever returned an item or used a gift card in store? If yes, how was that experience?

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* 10. How do you feel about shop assistants in Hollister Stores?

T