Advocacy Survey

Survey

At Phone2Action, we’re always interested in learning more about advocacy: the landscape, the challenges, what’s working and what’s not. Who better to learn from than the professionals doing the job every day—people like you.

That’s why we created this very brief survey. You can take it in a few minutes and we’ll keep your answers anonymous. We hope to gain some insight into the challenges and opportunities in modern advocacy. When the survey closes, you’ll be the first to see the results, so you can benchmark your organization.

Thank you for your time!

Question Title

* 1. What are the biggest challenges facing your advocacy program? (Please check all that apply)

We are underfunded

We are understaffed

We need to modernize our technology

We lack a cohesive strategy

We are too dependent on email

It’s tough to acquire new supporters

It’s difficult to move people to action

It’s hard to get the attention of lawmakers and other decision makers

We don’t always get internal support from our leadership

It’s hard to communicate the value of our advocacy program

There is too much noise

Partisan polarization makes it hard to communicate

The political landscape is unstable

Other (please specify)

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* 2. How has the polarized climate in Washington impacted your advocacy program? (Please choose one)

It's killing us

It makes advocacy harder

It makes advocacy easier

It has no impact

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* 3. What type of organization do you work for? (Please choose the answer that matches most closely)

Association

Non-profit

Agency/consultant

Corporate

Other (please specify)

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* 4. Which advocacy tools does your organization rely on? (Please choose all that apply)

Text messaging

Organic social media

Video

Advocacy software

Legislative Tracking Software (fed and/or state)

Stakeholder Management

Artificial Intelligence Tools

Clipping/Monitoring Services

Social Listening (monitoring social conversations about your brand)

Social Media Ads

Search Engine Marketing

Digital Advertising

Television Advertising

Radio advertising

Print Advertising

Other (please specify)

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* 5. How well does your audience engage with your advocacy communications? (Please choose one)

Extremely well

Somewhat well

Not very well

Poorly

We sometimes wonder if anyone is even out there

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* 6. Will your organization advocate in the 2020 election?

Yes

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* 7. Please tell us about your role. (Choose the answer that matches most closely)

Executive/C-level

Director/Manager

Advocacy specialist

Advocacy work is part of my job

Other (please specify)

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* 8. We would like to hear more. Would you be open to a phone conversation about your experience as an advocacy professional? We will maintain your anonymity.

Yes

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* 9. Tell us in your own words how do you see the future of advocacy developing (i.e. what will advocacy programs look like 10 years from now)

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* 10. Where does your organization target its advocacy? (Please check all that apply)

Federal, Congress

Federal, agencies/regulatory

State, legislatures

State, agencies/regulatory

Local

All of the above

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* 11. When it comes to advocacy, where could your organization use the most help? (Please check all that apply)

We need a strategic plan

We need more effective tactics

We need more internal support from our leadership

We need to better communicate the value of our advocacy program

We need our departments to work together

We need more funding

We need to better explain why our issues matter

We need to recruit more advocates/grow our audience

We need to be more effective at reaching decision-makers

We need more effective technology

We need to be able to do a better job of cutting through the noise

We need to be able to show ROI for advocacy

We need better content

Other (please specify)

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* 12. How well does your audience respond when you make a call to action? (Please choose one)

Extremely well

Somewhat well

Not very well

Poorly

We hear crickets

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* 13. IF YES // Please give us some contact information and we’ll contact you.

Name

Company

Email Address

Phone Number

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* 14. How do you define success in your advocacy program? (Please choose the one measure you feel is most important)

Metrics such as opens and click-throughs that show the audience is engaging

Shares and likes that show the audience is interacting with content

Messages sent from your advocates to lawmakers and other decision makers

An increase in the number of advocates

An increase in advocate actions

Actual legislative or regulatory action (or inaction)

Other (please specify)

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* 15. What will your organization do in the 2020 election? (Please choose all that apply)

Advocate on issues

Support specific candidates

Encourage people to register

Encourage people to vote

Other (please specify)

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* 16. How often does your organization send advocacy communications to your audience(s)? (Please choose one answer that best describes your program)

More than once a week

Once a week

Every two weeks

About once a month

Less than once a month

We only advocate when there’s a crisis

Other (please specify)

Advocacy Survey

Survey

Question Title

* 1. What are the biggest challenges facing your advocacy program? (Please check all that apply)

Question Title

* 2. How has the polarized climate in Washington impacted your advocacy program? (Please choose one)

Question Title

* 3. What type of organization do you work for? (Please choose the answer that matches most closely)

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* 4. Which advocacy tools does your organization rely on? (Please choose all that apply)

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* 5. How well does your audience engage with your advocacy communications? (Please choose one)

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* 6. Will your organization advocate in the 2020 election?

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* 7. Please tell us about your role. (Choose the answer that matches most closely)

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* 8. We would like to hear more. Would you be open to a phone conversation about your experience as an advocacy professional? We will maintain your anonymity.

Question Title

* 9. Tell us in your own words how do you see the future of advocacy developing (i.e. what will advocacy programs look like 10 years from now)

Question Title

* 10. Where does your organization target its advocacy? (Please check all that apply)

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* 11. When it comes to advocacy, where could your organization use the most help? (Please check all that apply)

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* 12. How well does your audience respond when you make a call to action? (Please choose one)

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* 13. IF YES // Please give us some contact information and we’ll contact you.

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* 14. How do you define success in your advocacy program? (Please choose the one measure you feel is most important)

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* 15. What will your organization do in the 2020 election? (Please choose all that apply)

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* 16. How often does your organization send advocacy communications to your audience(s)? (Please choose one answer that best describes your program)

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* 17. Please tell us in your own words about a campaign in which your organization was successful. Use as much detail as you like