Readership Survey

1. Mount Mary College Readership Survey

Help us make Mount Mary Magazine and its sister publication, the summer newsletter Briefings, the best they can be! Please take a few minutes to complete this Readership Survey. The Survey closes September 30, 2010.
Your feedback is important to us. Plus, you could win an I-Pod Touch! (See details at the end of the survey.)

Question Title

* 1. Please indicate how often you read Mount Mary Magazine and the Briefings summer newsletter.

Always

Occasionally

Seldom

Never

Question Title

* 2. How much of each magazine and newsletter do you read?

All

Most

Some

None

Certain sections (specify)

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* 3. Please indicate your level of interest in each of the following sections of Mount Mary Magazine.

	Very Interested	Interested	Somewhat Interested	Not Interested	No Opinion
3a. Stories focused on a single theme (i.e service learning, grad programs)	3a. Stories focused on a single theme (i.e service learning, grad programs) Very Interested	3a. Stories focused on a single theme (i.e service learning, grad programs) Interested	3a. Stories focused on a single theme (i.e service learning, grad programs) Somewhat Interested	3a. Stories focused on a single theme (i.e service learning, grad programs) Not Interested	3a. Stories focused on a single theme (i.e service learning, grad programs) No Opinion
3b. Stories/profiles of current students	3b. Stories/profiles of current students Very Interested	3b. Stories/profiles of current students Interested	3b. Stories/profiles of current students Somewhat Interested	3b. Stories/profiles of current students Not Interested	3b. Stories/profiles of current students No Opinion
3c. Stories/profiles of alumnae	3c. Stories/profiles of alumnae Very Interested	3c. Stories/profiles of alumnae Interested	3c. Stories/profiles of alumnae Somewhat Interested	3c. Stories/profiles of alumnae Not Interested	3c. Stories/profiles of alumnae No Opinion
3d. News Notes (College news & events)	3d. News Notes (College news & events) Very Interested	3d. News Notes (College news & events) Interested	3d. News Notes (College news & events) Somewhat Interested	3d. News Notes (College news & events) Not Interested	3d. News Notes (College news & events) No Opinion
3e. Development (fund raising) stories	3e. Development (fund raising) stories Very Interested	3e. Development (fund raising) stories Interested	3e. Development (fund raising) stories Somewhat Interested	3e. Development (fund raising) stories Not Interested	3e. Development (fund raising) stories No Opinion
3f. Faculty Achievements and Accolades	3f. Faculty Achievements and Accolades Very Interested	3f. Faculty Achievements and Accolades Interested	3f. Faculty Achievements and Accolades Somewhat Interested	3f. Faculty Achievements and Accolades Not Interested	3f. Faculty Achievements and Accolades No Opinion
3g. Alumnae Briefs (births, deaths, etc.)	3g. Alumnae Briefs (births, deaths, etc.) Very Interested	3g. Alumnae Briefs (births, deaths, etc.) Interested	3g. Alumnae Briefs (births, deaths, etc.) Somewhat Interested	3g. Alumnae Briefs (births, deaths, etc.) Not Interested	3g. Alumnae Briefs (births, deaths, etc.) No Opinion
3h. Alumnae Update (events, gatherings)	3h. Alumnae Update (events, gatherings) Very Interested	3h. Alumnae Update (events, gatherings) Interested	3h. Alumnae Update (events, gatherings) Somewhat Interested	3h. Alumnae Update (events, gatherings) Not Interested	3h. Alumnae Update (events, gatherings) No Opinion
3i. Class Notes	3i. Class Notes Very Interested	3i. Class Notes Interested	3i. Class Notes Somewhat Interested	3i. Class Notes Not Interested	3i. Class Notes No Opinion
3j. Campus Highlights (calendar of events)	3j. Campus Highlights (calendar of events) Very Interested	3j. Campus Highlights (calendar of events) Interested	3j. Campus Highlights (calendar of events) Somewhat Interested	3j. Campus Highlights (calendar of events) Not Interested	3j. Campus Highlights (calendar of events) No Opinion
3k. Report to Donors (inside the fall issue)	3k. Report to Donors (inside the fall issue) Very Interested	3k. Report to Donors (inside the fall issue) Interested	3k. Report to Donors (inside the fall issue) Somewhat Interested	3k. Report to Donors (inside the fall issue) Not Interested	3k. Report to Donors (inside the fall issue) No Opinion

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* 4. Please indicates your level of interest in reading about:

	Very Interested	Interested	Somewhat Interested	Not Interested	No Opinion
4a. Academic departments and programs	4a. Academic departments and programs Very Interested	4a. Academic departments and programs Interested	4a. Academic departments and programs Somewhat Interested	4a. Academic departments and programs Not Interested	4a. Academic departments and programs No Opinion
4b. Alumnae Association news and info	4b. Alumnae Association news and info Very Interested	4b. Alumnae Association news and info Interested	4b. Alumnae Association news and info Somewhat Interested	4b. Alumnae Association news and info Not Interested	4b. Alumnae Association news and info No Opinion
4c. Athletics	4c. Athletics Very Interested	4c. Athletics Interested	4c. Athletics Somewhat Interested	4c. Athletics Not Interested	4c. Athletics No Opinion
4d. Career and networking information	4d. Career and networking information Very Interested	4d. Career and networking information Interested	4d. Career and networking information Somewhat Interested	4d. Career and networking information Not Interested	4d. Career and networking information No Opinion
4e. College data (enrollment, finances, etc)	4e. College data (enrollment, finances, etc) Very Interested	4e. College data (enrollment, finances, etc) Interested	4e. College data (enrollment, finances, etc) Somewhat Interested	4e. College data (enrollment, finances, etc) Not Interested	4e. College data (enrollment, finances, etc) No Opinion
4f. Coming events	4f. Coming events Very Interested	4f. Coming events Interested	4f. Coming events Somewhat Interested	4f. Coming events Not Interested	4f. Coming events No Opinion
4g. Donors and recent donations received	4g. Donors and recent donations received Very Interested	4g. Donors and recent donations received Interested	4g. Donors and recent donations received Somewhat Interested	4g. Donors and recent donations received Not Interested	4g. Donors and recent donations received No Opinion
4h. Faculty expertise and/or activities	4h. Faculty expertise and/or activities Very Interested	4h. Faculty expertise and/or activities Interested	4h. Faculty expertise and/or activities Somewhat Interested	4h. Faculty expertise and/or activities Not Interested	4h. Faculty expertise and/or activities No Opinion
4i. Institutional direction/planning	4i. Institutional direction/planning Very Interested	4i. Institutional direction/planning Interested	4i. Institutional direction/planning Somewhat Interested	4i. Institutional direction/planning Not Interested	4i. Institutional direction/planning No Opinion
4j. Issues facing higher education	4j. Issues facing higher education Very Interested	4j. Issues facing higher education Interested	4j. Issues facing higher education Somewhat Interested	4j. Issues facing higher education Not Interested	4j. Issues facing higher education No Opinion
4k. Mission and Vision	4k. Mission and Vision Very Interested	4k. Mission and Vision Interested	4k. Mission and Vision Somewhat Interested	4k. Mission and Vision Not Interested	4k. Mission and Vision No Opinion
4l. New staff members	4l. New staff members Very Interested	4l. New staff members Interested	4l. New staff members Somewhat Interested	4l. New staff members Not Interested	4l. New staff members No Opinion
4m. Religion/faith based issues	4m. Religion/faith based issues Very Interested	4m. Religion/faith based issues Interested	4m. Religion/faith based issues Somewhat Interested	4m. Religion/faith based issues Not Interested	4m. Religion/faith based issues No Opinion
4n. Reunion events and people	4n. Reunion events and people Very Interested	4n. Reunion events and people Interested	4n. Reunion events and people Somewhat Interested	4n. Reunion events and people Not Interested	4n. Reunion events and people No Opinion
4o. Student activities and issues	4o. Student activities and issues Very Interested	4o. Student activities and issues Interested	4o. Student activities and issues Somewhat Interested	4o. Student activities and issues Not Interested	4o. Student activities and issues No Opinion
4p. Volunteer opportunities	4p. Volunteer opportunities Very Interested	4p. Volunteer opportunities Interested	4p. Volunteer opportunities Somewhat Interested	4p. Volunteer opportunities Not Interested	4p. Volunteer opportunities No Opinion

Question Title

* 5. Please indicate which of the following sources you use to obtain information about Mount Mary College.

	Yes	No
5a. Mount Mary Magazine	5a. Mount Mary Magazine Yes	5a. Mount Mary Magazine No
5b. Summer Briefings newsletter	5b. Summer Briefings newsletter Yes	5b. Summer Briefings newsletter No
5c. Mount Mary College Web site	5c. Mount Mary College Web site Yes	5c. Mount Mary College Web site No
5d. E-mails from the College	5d. E-mails from the College Yes	5d. E-mails from the College No
5e. Contact the College directly	5e. Contact the College directly Yes	5e. Contact the College directly No
5f. Other alumnae	5f. Other alumnae Yes	5f. Other alumnae No
5g. Class letters	5g. Class letters Yes	5g. Class letters No
5h. Other College publications	5h. Other College publications Yes	5h. Other College publications No
5i. Campus visits	5i. Campus visits Yes	5i. Campus visits No

Question Title

* 6. Please indicate your response to the statement “The Mount Mary Magazine and Briefings newsletter…”

	Stongly Agree	Agree	Disagree	Strongly Disagree
6a. Are generally of interest to you.	6a. Are generally of interest to you. Stongly Agree	6a. Are generally of interest to you. Agree	6a. Are generally of interest to you. Disagree	6a. Are generally of interest to you. Strongly Disagree
6b. Are good sources of information about the College.	6b. Are good sources of information about the College. Stongly Agree	6b. Are good sources of information about the College. Agree	6b. Are good sources of information about the College. Disagree	6b. Are good sources of information about the College. Strongly Disagree
6c. Reflect your Mount Mary experience.	6c. Reflect your Mount Mary experience. Stongly Agree	6c. Reflect your Mount Mary experience. Agree	6c. Reflect your Mount Mary experience. Disagree	6c. Reflect your Mount Mary experience. Strongly Disagree
6d. Present an accurate picture of Mount Mary today.	6d. Present an accurate picture of Mount Mary today. Stongly Agree	6d. Present an accurate picture of Mount Mary today. Agree	6d. Present an accurate picture of Mount Mary today. Disagree	6d. Present an accurate picture of Mount Mary today. Strongly Disagree
6e. Portray the College positively.	6e. Portray the College positively. Stongly Agree	6e. Portray the College positively. Agree	6e. Portray the College positively. Disagree	6e. Portray the College positively. Strongly Disagree
6f. Are generally objective without too much “spin.”	6f. Are generally objective without too much “spin.” Stongly Agree	6f. Are generally objective without too much “spin.” Agree	6f. Are generally objective without too much “spin.” Disagree	6f. Are generally objective without too much “spin.” Strongly Disagree
6g. Are primarily fund raising tools.	6g. Are primarily fund raising tools. Stongly Agree	6g. Are primarily fund raising tools. Agree	6g. Are primarily fund raising tools. Disagree	6g. Are primarily fund raising tools. Strongly Disagree

Question Title

* 7. Please rank Mount Mary Magazine and the Briefings newsletter overall in the following areas:

	Excellent	Good	Average	Poor	No Opinion
7a. Content	7a. Content Excellent	7a. Content Good	7a. Content Average	7a. Content Poor	7a. Content No Opinion
7b. Cover	7b. Cover Excellent	7b. Cover Good	7b. Cover Average	7b. Cover Poor	7b. Cover No Opinion
7c. Ease of reading	7c. Ease of reading Excellent	7c. Ease of reading Good	7c. Ease of reading Average	7c. Ease of reading Poor	7c. Ease of reading No Opinion
7d. Layout and design	7d. Layout and design Excellent	7d. Layout and design Good	7d. Layout and design Average	7d. Layout and design Poor	7d. Layout and design No Opinion
7e. Writing	7e. Writing Excellent	7e. Writing Good	7e. Writing Average	7e. Writing Poor	7e. Writing No Opinion
7f. Photos	7f. Photos Excellent	7f. Photos Good	7f. Photos Average	7f. Photos Poor	7f. Photos No Opinion
7g. Length of an average issue	7g. Length of an average issue Excellent	7g. Length of an average issue Good	7g. Length of an average issue Average	7g. Length of an average issue Poor	7g. Length of an average issue No Opinion

Question Title

* 8. Indicate your satisfaction with the frequency of Mount Mary Magazine and the Briefings newsletter.
(The magazine currently is published in fall and spring and the Briefings newsletter is published in summer.)

Would like more frequent issues

Currently just the right number of issues

Would like fewer issues

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* 9. Indicate your preference for reading a college magazine.

Online

Both

No preference

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* 10. Please indicate how Mount Mary Magazine and the Briefings newsletter compare to other college or organization publications that you or your family members receive. Mount Mary’s publications are…

Much better

Somewhat better

About the same

Somewhat worse

Much worse

Other Comments

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* 11. What do you like most about Mount Mary Magazine or the Briefings summer newsletter?

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* 12. What do you like least about Mount Mary Magazine or the Briefings summer newsletter?

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* 13. The Mount Mary Magazine and Briefings newsletter help you feel connected to the College by…

	Strongly Agree	Agree	Disagree	Strongly Disagree	No Opinion
13a. Reminding you of your time at Mount Mary.	13a. Reminding you of your time at Mount Mary. Strongly Agree	13a. Reminding you of your time at Mount Mary. Agree	13a. Reminding you of your time at Mount Mary. Disagree	13a. Reminding you of your time at Mount Mary. Strongly Disagree	13a. Reminding you of your time at Mount Mary. No Opinion
13b. Educating/updating you about the College.	13b. Educating/updating you about the College. Strongly Agree	13b. Educating/updating you about the College. Agree	13b. Educating/updating you about the College. Disagree	13b. Educating/updating you about the College. Strongly Disagree	13b. Educating/updating you about the College. No Opinion
13c. Prompting you to attend a College event.	13c. Prompting you to attend a College event. Strongly Agree	13c. Prompting you to attend a College event. Agree	13c. Prompting you to attend a College event. Disagree	13c. Prompting you to attend a College event. Strongly Disagree	13c. Prompting you to attend a College event. No Opinion
13d. Encouraging you to support the College financially.	13d. Encouraging you to support the College financially. Strongly Agree	13d. Encouraging you to support the College financially. Agree	13d. Encouraging you to support the College financially. Disagree	13d. Encouraging you to support the College financially. Strongly Disagree	13d. Encouraging you to support the College financially. No Opinion
13e. Encouraging you to volunteer for the College.	13e. Encouraging you to volunteer for the College. Strongly Agree	13e. Encouraging you to volunteer for the College. Agree	13e. Encouraging you to volunteer for the College. Disagree	13e. Encouraging you to volunteer for the College. Strongly Disagree	13e. Encouraging you to volunteer for the College. No Opinion
13f. Encouraging you to submit a Class Note.	13f. Encouraging you to submit a Class Note. Strongly Agree	13f. Encouraging you to submit a Class Note. Agree	13f. Encouraging you to submit a Class Note. Disagree	13f. Encouraging you to submit a Class Note. Strongly Disagree	13f. Encouraging you to submit a Class Note. No Opinion
13g. Encouraging you to contact a former classmate.	13g. Encouraging you to contact a former classmate. Strongly Agree	13g. Encouraging you to contact a former classmate. Agree	13g. Encouraging you to contact a former classmate. Disagree	13g. Encouraging you to contact a former classmate. Strongly Disagree	13g. Encouraging you to contact a former classmate. No Opinion
13h. Prompting you to update your personal information on file with the College.	13h. Prompting you to update your personal information on file with the College. Strongly Agree	13h. Prompting you to update your personal information on file with the College. Agree	13h. Prompting you to update your personal information on file with the College. Disagree	13h. Prompting you to update your personal information on file with the College. Strongly Disagree	13h. Prompting you to update your personal information on file with the College. No Opinion
13i. These publications do not help you feel connected.	13i. These publications do not help you feel connected. Strongly Agree	13i. These publications do not help you feel connected. Agree	13i. These publications do not help you feel connected. Disagree	13i. These publications do not help you feel connected. Strongly Disagree	13i. These publications do not help you feel connected. No Opinion

Question Title

* 14. Indicate which of the following you have done in the past three years.

	Yes	No
14a. Visited the College	14a. Visited the College Yes	14a. Visited the College No
14b. Attended a College event	14b. Attended a College event Yes	14b. Attended a College event No
14c. Viewed the College’s Web site	14c. Viewed the College’s Web site Yes	14c. Viewed the College’s Web site No
14d. Contacted someone at the College	14d. Contacted someone at the College Yes	14d. Contacted someone at the College No
14e. Volunteered at/for the College.	14e. Volunteered at/for the College. Yes	14e. Volunteered at/for the College. No
14f. Made a monetary donation to the College	14f. Made a monetary donation to the College Yes	14f. Made a monetary donation to the College No
14g. Recommended the College to someone	14g. Recommended the College to someone Yes	14g. Recommended the College to someone No
14h. Saved or shared an article from the Magazine	14h. Saved or shared an article from the Magazine Yes	14h. Saved or shared an article from the Magazine No

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* 15. Indicate your relationship to Mount Mary College.

Graduate of the College

Friend of the College

Employee

Other (please specify)

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* 16. Please indicate:

Female

Male

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* 17. Please indicate your age range.

25 or younger

26-35

36-45

46-55

56-65

65 or older

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* 18. Indicate which degree(s) you earned from Mount Mary College.

Mount Mary undergraduate degree

Mount Mary graduate degree

Both undergraduate and graduate degrees from Mount Mary

Did not earn a degree from Mount Mary College

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* 19. Indicate the decade of your first Mount Mary graduation.

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000-2010

Not a Mount Mary graduate

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* 20. OPTIONAL – You Could Be the Big Winner! Submit your name and contact information to enter the drawing for an 8G iPod Touch! Upon receipt of your survey, your name will be separated from your survey responses. The iPod Touch winner will be announced in a future Mount Mary Magazine.

First and last name
Daytime phone number
E-mail address

Thank you for completing this survey. We appreciate your candid opinions. Your responses will be used for research purposes only and all information will be held in strict confidence.

Mount Mary College Readership Survey -- August 2010

Question Title

* 1. Please indicate how often you read Mount Mary Magazine and the Briefings summer newsletter.

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* 2. How much of each magazine and newsletter do you read?

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* 3. Please indicate your level of interest in each of the following sections of Mount Mary Magazine.

Question Title

* 4. Please indicates your level of interest in reading about:

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* 5. Please indicate which of the following sources you use to obtain information about Mount Mary College.

Question Title

* 6. Please indicate your response to the statement “The Mount Mary Magazine and Briefings newsletter…”

Question Title

* 7. Please rank Mount Mary Magazine and the Briefings newsletter overall in the following areas:

Question Title

* 8. Indicate your satisfaction with the frequency of Mount Mary Magazine and the Briefings newsletter. (The magazine currently is published in fall and spring and the Briefings newsletter is published in summer.)

Question Title

* 9. Indicate your preference for reading a college magazine.

Question Title

* 10. Please indicate how Mount Mary Magazine and the Briefings newsletter compare to other college or organization publications that you or your family members receive. Mount Mary’s publications are…

Question Title

* 11. What do you like most about Mount Mary Magazine or the Briefings summer newsletter?

Question Title

* 12. What do you like least about Mount Mary Magazine or the Briefings summer newsletter?

Question Title

* 13. The Mount Mary Magazine and Briefings newsletter help you feel connected to the College by…

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* 14. Indicate which of the following you have done in the past three years.

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* 15. Indicate your relationship to Mount Mary College.

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* 16. Please indicate:

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* 17. Please indicate your age range.

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* 18. Indicate which degree(s) you earned from Mount Mary College.

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* 19. Indicate the decade of your first Mount Mary graduation.

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* 8. Indicate your satisfaction with the frequency of Mount Mary Magazine and the Briefings newsletter.
(The magazine currently is published in fall and spring and the Briefings newsletter is published in summer.)