This quiz addresses key aspects of marketing management operations and programs. It will help you determine the current state of your planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future needs and investments.

HOW THE QUIZ WORKS

The quiz should take approximately 5 minutes to complete.   If you think a statement doesn't apply to your business, select "Neutral." Responses to all 18 statements are required. You must select the most accurate response that describes your reaction to each statement based on the following:

Answer       Score      
   
Strongly Disagree       1
Disagree 2
Neutral 3
Agree 4
Strongly Agree 5

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* 1. We have a market segmentation strategy for identifying, rating, and choosing the best market segments to target.

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* 2. We have a formal 12-month marketing plan that supports our overall business strategies and objectives.

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* 3. We have an experienced and knowledgeable marketing department and staff.

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* 4. We have a well qualified and knowledgeable senior level marketing management to direct our marketing staff.

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* 5. We have a well trained marketing staff.

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* 6. Our marketing group (department) is well staffed.

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* 7. We are satisfied with the training of our junior level marketing staff.

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* 8. We have an experienced, well trained direct marketing staff which we are happy with. (Select "Neutral" if you don't have one.)

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* 9. We have an experienced, well trained digital marketing staff which we are happy with. (Select "Neutral" if you don't have one.)

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* 10. We are happy with the outside marketing/advertising agency(s) that we use. (Select "Neutral" if you don't have one.)

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* 11. We are satisfied with our mailing house (service bureau). (Select "Neutral" if you don't have one.)

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* 12. We are satisfied with our fulfillment house. (Select "Netural" if you don't have one.)

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* 13. We are satisfied with our in-house telemarketing operation. (Select "Neutral" if you don't have one.)

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* 14. We are satisfied with our outside telemarketing operation. (Select "Neutral" if you don't have one.)

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* 15. We are satisfied with our in-house fulfillment services. (Select "Neutral" if you don't have one.)

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* 16. We are satisfied with our in-house mailing operation. (Select "Neutral" if you don't have one.)

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* 17. We are satisfied with our in-house database marketing management operation. (Select "Other" if you don't have one.)

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* 18. We are satisfied with our outside database marketing management operation.  (Select "Neutral" if you don't have one.)

If you would like to discuss your results on this quiz or your marketing management program overall, please complete this form and a member of our team will contact you within one business day to offer a free "Initial Consultation."

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* 19. Contact Information

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