* 1. On a scale of 1 to 10 how important is it for you to be "green" versus saving money in your purchases? (10 being extremely important and 1 being not important at all)

* 3. You go to the store to purchase a specific product yet while you are shopping see a similar product labeled "green" for a small amount more, would you purchase the "green" product over the one you initially intended to buy?

* 4. Which is more important to you, saving money initially on a purchase or spending more now with the promise of savings over time? Why?

* 5. Would you be satisfied with a consumable product that was labeled "green" if it did not work as well as a conventional product? (such as dish soap, paper products, etc.)