** Please complete this survey if your business provides (at least some) consumer products or services, and you are involved in sales and marketing **

For the purpose of this survey, an 'industry deal' is a deal offered by a business to employees of one or more other businesses at terms which are better than those generally available to the public.  They may also be known as 'industry rates', 'staff deals', etc.

Industry deals are usually offered by major suppliers or business partners.  They may be available to employees only, or may extend to the friends and family of employees.

* 1. General information

* 2. How widespread are the industry deals that you currently offer (if any)?

* 3. In an ideal world, how widely would you offer industry deals?

* 4. What are the benefits of getting closer to the employees of key customers and other businesses?

* 5. What are the risks of getting closer to the employees of key customers and other businesses?

* 6. Which factors prevent you from increasing the availability of industry deals?

* 7. In your view, how often do employees take advantage of the industry deals you offer?

* 8. What factors would most help you increase the uptake by employees?

* 9. What factors would discourage you from making an industry deal available to a particular business?

* 10. When you consider the role that industry deals could play in strengthening business relationships and improving sales, how do you rate the performance of your current arrangements?

* 11. Optional: If you would like to follow the progress of this project, please leave your email address below.

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