Midnight Madness 2015 Question Title * 1. The following methods for external marketing were used to promote Midnight Madness: E-Newsletter, mobile ads, street banners, radio, TV, mass transit, social media, press releases, sponsorship cross promotion, community newspaper, direct email to residents, magazine ads, posters, mobile app, and street signs. What method(s) would you like to see for Downtown Oakville? E-Newsletter (internal to BIA members, subscription based, external email, mass email) Mobile ads Street banners Radio Television Mass transit Social media (Facebook, Twitter, Downtown Oakville website) Press releases Sponsorship cross promotion Community newspaper Direct email to residents Magazine ads Posters Prints: postcards/brochures Downtown Oakville mobile app/event app Street signs at entrance and throughout Downtown Oakville Other (please specify) Question Title * 2. Did you promote Midnight Madness to your customers/clients? No promotion Somewhat Promoted Promoted Strongly Promoted Question Title * 3. For my business, the foot traffic increased from last year's Midnight Madness event. Strongly Agree Somewhat Agree Neutral Somewhat Disagree Strongly Disagree Question Title * 4. Did you extend your business hours during Midnight Madness? If so, did you find it beneficial? Yes, I extended my business hours No, I did not extend my business hours Midnight Madness It was beneficial It was NOT beneficial Midnight Madness Yes, I extended my business hours menu No, I did not extend my business hours Midnight Madness No, I did not extend my business hours menu Question Title * 5. Compared to last year's Midnight Madness, this year's sales were 0-15% higher than last year 16% or higher than last year same as last year 0-15% lower than last year + 15% lower than last year Question Title * 6. Compared to a typical summer weekend, my sales during Midnight Madness were 0-15% higher 16% or higher same 0-15% lower + 15% lower Question Title * 7. I feel the family fun zone enhanced Midnight Madness. Strongly Agree Somewhat Agree Neutral Somewhat Disagree Strongly Disagree Didn't know we had one Other (please specify) Question Title * 8. Do you think our long-standing, well-known events such as Midnight Madness help raise awareness about Downtown Oakville? Strongly Agree Somewhat Agree Neutral Somewhat Disagree Strongly Disagree Other/Comments Question Title * 9. At the BIA we continually strive to grow and evolve to meet your needs. Your feedback is very important to us. Please list any changes or evolutions you want to see in Midnight Madness, thank you. Question Title * 10. My business is best described as? Retail Restaurant Cafe Professional Services (Finance, Medical, Legal, etc.) Personal Services (Spa, Salon, Fitness, etc.) Other Done