2021 State of Digital Survey - Care2

Tell us your thoughts on the future of digital outreach

We need your help to understand the nonprofit sector’s biggest digital marketing challenges and opportunities in 2021.

Take this quick anonymous survey and share your thoughts on the digital future of fundraising and advocacy. We’ll share the results with you first in our next Care2 benchmarking report.

Thank you for contributing!

Question Title

* 1. What are you most optimistic about for 2021?

Website revamp or expansion

Increased budget for digital acquisition

New staff / larger team to manage online programs

Peer-to-peer or crowdfunding campaigns moved online

Video and content marketing opportunities

Other (let us know!)

Question Title

* 2. What are the biggest digital challenges your organization faces in 2021?

Difficulty acquiring new supporters online

Declining email deliverability

Facebook restrictions on advertising

Lack of internal resources to manage digital programs

Difficulty measuring and analyzing digital results

Other (let us know!)

Question Title

* 3. Where will you increase your investment (time and/or budget) in 2021?

Email or phone acquisition

Content marketing (website, blogs, downloads)

Online video production

Petitions or advocacy actions

Social media initiatives

AI and chatbots

Text messaging programs

Other (let us know!)