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Market Research - New Product For Guitar Players
*
1.
Do you, or does anyone you know well, play guitar?
(Required.)
Yes
No
*
2.
How does that person store their guitar accessories such as picks, strings, slides, capos, and other accessories and tools?
(Required.)
Shoebox or other standard box
Jewelry case
Guitar case
Tackle box
Desk or silverware organizer
Other
*
3.
Would that person rather use a high quality specially designed case to hold their guitar accessories?
(Required.)
Yes
No
Not sure
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4.
When you think about such a specially designed guitar accessories case, do you think of it as something you need or don’t need?
(Required.)
Definitely need
Probably need
Neutral
Probably don’t need
Definitely don’t need
*
5.
How much would you pay for the product?
(Required.)
$25
$35
$45
$55
$65
*
6.
If the product were available today, how likely would you be to buy the product?
(Required.)
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
*
7.
Where would you expect to purchase the product?
(Required.)
Guitar Center, Sam Ash or other large music retailer
Local independent music retailer
Walmart, Target or other large general retailer
Amazon
Sweetwater, Zzounds, or other online music retailer
Other
8.
On a scale of 0 to 10,
How likely is it that you would recommend our new product to a friend or colleague?
0 for Not at all likely, 10 for Extremely likely
Not at all likely
Extremely likely
0
1
2
3
4
5
6
7
8
9
10
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9.
In your own words, what are the features you would expect this new product to include?
(Required.)
10.
Optional: please provide your age and annual income