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Thinkers360 2024 B2B Influencer Marketing Outlook Survey

Page 1 of 2: B2B Influencer Content Consumption

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Please answer the following questions from your perspective as a CONSUMER of influencer-related content or services (e.g. content or services from advisors, analysts, authors, social media influencers, speakers).
1.B2B Influencer Definition

Please share your definition of a B2B influencer (optional):
2.B2B Influencer Attributes

Please rate the importance of these attributes in world-class B2B influencer content:(Required.)
1 - Not at all Important
2 -  Slightly Important
3 - Moderately Important
4 - Very Important
5 - Extremely Important
Relevant
Fact-Based
Forward-Looking
Peer-Reviewed
Impactful
Collaborative
Original
Provocative
Counter-Intuitive
Actionable
Timely
Concise
Engaging
Adopted
Insightful
3.B2B Influencer Benefits

Please rate the importance of B2B influencer content you consume in supporting the following:(Required.)
1 - Not at all Important
2 - Slightly Important
3 - Moderately Important
4 - Very Important
5 - Extremely Important
Building Subject Matter Expertise
Researching Companies
Performing Competitive Analysis
Aiding Decision-Making
Performing Market Research
Making Purchase Decisions
Informing Strategy
Researching Individuals
General Education
4.B2B Influencer Content Time Investment

On average, how much time per week do you spend consuming B2B influencer content?(Required.)
5.B2B Influencer Personas

Which personas do you most regularly source your B2B influencer-content from? (please select the top three):(Required.)
6.B2B Influencer Sources

What are the primary and secondary sources for the B2B influencer content you consume?(Required.)
Primary
Secondary
Not Applicable
Academic Web Sites
Association Web Sites
Conferences & Events
Social Media Channels
Specialist Communities
Publisher Web Sites
Vendor Web Sites
Individual Web Sites