Thinkers360 2023 B2B Influencer Marketing Outlook Survey

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Please answer the following questions from your perspective as a CONSUMER of influencer-related content or services (e.g. content or services from advisors, analysts, authors, social media influencers, speakers).

	1 - Not at all Important	2 - Slightly Important	3 - Moderately Important	4 - Very Important	5 - Extremely Important
Original	Original 1 - Not at all Important	Original 2 - Slightly Important	Original 3 - Moderately Important	Original 4 - Very Important	Original 5 - Extremely Important
Counter-Intuitive	Counter-Intuitive 1 - Not at all Important	Counter-Intuitive 2 - Slightly Important	Counter-Intuitive 3 - Moderately Important	Counter-Intuitive 4 - Very Important	Counter-Intuitive 5 - Extremely Important
Timely	Timely 1 - Not at all Important	Timely 2 - Slightly Important	Timely 3 - Moderately Important	Timely 4 - Very Important	Timely 5 - Extremely Important
Relevant	Relevant 1 - Not at all Important	Relevant 2 - Slightly Important	Relevant 3 - Moderately Important	Relevant 4 - Very Important	Relevant 5 - Extremely Important
Fact-Based	Fact-Based 1 - Not at all Important	Fact-Based 2 - Slightly Important	Fact-Based 3 - Moderately Important	Fact-Based 4 - Very Important	Fact-Based 5 - Extremely Important
Concise	Concise 1 - Not at all Important	Concise 2 - Slightly Important	Concise 3 - Moderately Important	Concise 4 - Very Important	Concise 5 - Extremely Important
Impactful	Impactful 1 - Not at all Important	Impactful 2 - Slightly Important	Impactful 3 - Moderately Important	Impactful 4 - Very Important	Impactful 5 - Extremely Important
Peer-Reviewed	Peer-Reviewed 1 - Not at all Important	Peer-Reviewed 2 - Slightly Important	Peer-Reviewed 3 - Moderately Important	Peer-Reviewed 4 - Very Important	Peer-Reviewed 5 - Extremely Important
Adopted	Adopted 1 - Not at all Important	Adopted 2 - Slightly Important	Adopted 3 - Moderately Important	Adopted 4 - Very Important	Adopted 5 - Extremely Important
Insightful	Insightful 1 - Not at all Important	Insightful 2 - Slightly Important	Insightful 3 - Moderately Important	Insightful 4 - Very Important	Insightful 5 - Extremely Important
Provocative	Provocative 1 - Not at all Important	Provocative 2 - Slightly Important	Provocative 3 - Moderately Important	Provocative 4 - Very Important	Provocative 5 - Extremely Important
Engaging	Engaging 1 - Not at all Important	Engaging 2 - Slightly Important	Engaging 3 - Moderately Important	Engaging 4 - Very Important	Engaging 5 - Extremely Important
Actionable	Actionable 1 - Not at all Important	Actionable 2 - Slightly Important	Actionable 3 - Moderately Important	Actionable 4 - Very Important	Actionable 5 - Extremely Important
Forward-Looking	Forward-Looking 1 - Not at all Important	Forward-Looking 2 - Slightly Important	Forward-Looking 3 - Moderately Important	Forward-Looking 4 - Very Important	Forward-Looking 5 - Extremely Important
Collaborative	Collaborative 1 - Not at all Important	Collaborative 2 - Slightly Important	Collaborative 3 - Moderately Important	Collaborative 4 - Very Important	Collaborative 5 - Extremely Important

1 - Not at all Important

2 - Slightly Important

3 - Moderately Important

4 - Very Important

5 - Extremely Important

Original

Original 1 - Not at all Important

Original 2 - Slightly Important

Original 3 - Moderately Important

Original 4 - Very Important

Original 5 - Extremely Important

Counter-Intuitive

Counter-Intuitive 1 - Not at all Important

Counter-Intuitive 2 - Slightly Important

Counter-Intuitive 3 - Moderately Important

Counter-Intuitive 4 - Very Important

Counter-Intuitive 5 - Extremely Important

Timely

Timely 1 - Not at all Important

Timely 2 - Slightly Important

Timely 3 - Moderately Important

Timely 4 - Very Important

Timely 5 - Extremely Important

Relevant

Relevant 1 - Not at all Important

Relevant 2 - Slightly Important

Relevant 3 - Moderately Important

Relevant 4 - Very Important

Relevant 5 - Extremely Important

Fact-Based

Fact-Based 1 - Not at all Important

Fact-Based 2 - Slightly Important

Fact-Based 3 - Moderately Important

Fact-Based 4 - Very Important

Fact-Based 5 - Extremely Important

Concise

Concise 1 - Not at all Important

Concise 2 - Slightly Important

Concise 3 - Moderately Important

Concise 4 - Very Important

Concise 5 - Extremely Important

Impactful

Impactful 1 - Not at all Important

Impactful 2 - Slightly Important

Impactful 3 - Moderately Important

Impactful 4 - Very Important

Impactful 5 - Extremely Important

Peer-Reviewed

Peer-Reviewed 1 - Not at all Important

Peer-Reviewed 2 - Slightly Important

Peer-Reviewed 3 - Moderately Important

Peer-Reviewed 4 - Very Important

Peer-Reviewed 5 - Extremely Important

Adopted

Adopted 1 - Not at all Important

Adopted 2 - Slightly Important

Adopted 3 - Moderately Important

Adopted 4 - Very Important

Adopted 5 - Extremely Important

Insightful

Insightful 1 - Not at all Important

Insightful 2 - Slightly Important

Insightful 3 - Moderately Important

Insightful 4 - Very Important

Insightful 5 - Extremely Important

Provocative

Provocative 1 - Not at all Important

Provocative 2 - Slightly Important

Provocative 3 - Moderately Important

Provocative 4 - Very Important

Provocative 5 - Extremely Important

Engaging

Engaging 1 - Not at all Important

Engaging 2 - Slightly Important

Engaging 3 - Moderately Important

Engaging 4 - Very Important

Engaging 5 - Extremely Important

Actionable

Actionable 1 - Not at all Important

Actionable 2 - Slightly Important

Actionable 3 - Moderately Important

Actionable 4 - Very Important

Actionable 5 - Extremely Important

Forward-Looking

Forward-Looking 1 - Not at all Important

Forward-Looking 2 - Slightly Important

Forward-Looking 3 - Moderately Important

Forward-Looking 4 - Very Important

Forward-Looking 5 - Extremely Important

Collaborative

Collaborative 1 - Not at all Important

Collaborative 2 - Slightly Important

Collaborative 3 - Moderately Important

Collaborative 4 - Very Important

Collaborative 5 - Extremely Important

	1 - Not at all Important	2 - Slightly Important	3 - Moderately Important	4 - Very Important	5 - Extremely Important
Aiding Decision-Making	Aiding Decision-Making 1 - Not at all Important	Aiding Decision-Making 2 - Slightly Important	Aiding Decision-Making 3 - Moderately Important	Aiding Decision-Making 4 - Very Important	Aiding Decision-Making 5 - Extremely Important
Researching Individuals	Researching Individuals 1 - Not at all Important	Researching Individuals 2 - Slightly Important	Researching Individuals 3 - Moderately Important	Researching Individuals 4 - Very Important	Researching Individuals 5 - Extremely Important
Researching Companies	Researching Companies 1 - Not at all Important	Researching Companies 2 - Slightly Important	Researching Companies 3 - Moderately Important	Researching Companies 4 - Very Important	Researching Companies 5 - Extremely Important
Building Subject Matter Expertise	Building Subject Matter Expertise 1 - Not at all Important	Building Subject Matter Expertise 2 - Slightly Important	Building Subject Matter Expertise 3 - Moderately Important	Building Subject Matter Expertise 4 - Very Important	Building Subject Matter Expertise 5 - Extremely Important
Performing Market Research	Performing Market Research 1 - Not at all Important	Performing Market Research 2 - Slightly Important	Performing Market Research 3 - Moderately Important	Performing Market Research 4 - Very Important	Performing Market Research 5 - Extremely Important
General Education	General Education 1 - Not at all Important	General Education 2 - Slightly Important	General Education 3 - Moderately Important	General Education 4 - Very Important	General Education 5 - Extremely Important
Informing Strategy	Informing Strategy 1 - Not at all Important	Informing Strategy 2 - Slightly Important	Informing Strategy 3 - Moderately Important	Informing Strategy 4 - Very Important	Informing Strategy 5 - Extremely Important
Making Purchase Decisions	Making Purchase Decisions 1 - Not at all Important	Making Purchase Decisions 2 - Slightly Important	Making Purchase Decisions 3 - Moderately Important	Making Purchase Decisions 4 - Very Important	Making Purchase Decisions 5 - Extremely Important
Performing Competitive Analysis	Performing Competitive Analysis 1 - Not at all Important	Performing Competitive Analysis 2 - Slightly Important	Performing Competitive Analysis 3 - Moderately Important	Performing Competitive Analysis 4 - Very Important	Performing Competitive Analysis 5 - Extremely Important

1 - Not at all Important

2 - Slightly Important

3 - Moderately Important

4 - Very Important

5 - Extremely Important

Aiding Decision-Making

Aiding Decision-Making 1 - Not at all Important

Aiding Decision-Making 2 - Slightly Important

Aiding Decision-Making 3 - Moderately Important

Aiding Decision-Making 4 - Very Important

Aiding Decision-Making 5 - Extremely Important

Researching Individuals

Researching Individuals 1 - Not at all Important

Researching Individuals 2 - Slightly Important

Researching Individuals 3 - Moderately Important

Researching Individuals 4 - Very Important

Researching Individuals 5 - Extremely Important

Researching Companies

Researching Companies 1 - Not at all Important

Researching Companies 2 - Slightly Important

Researching Companies 3 - Moderately Important

Researching Companies 4 - Very Important

Researching Companies 5 - Extremely Important

Building Subject Matter Expertise

Building Subject Matter Expertise 1 - Not at all Important

Building Subject Matter Expertise 2 - Slightly Important

Building Subject Matter Expertise 3 - Moderately Important

Building Subject Matter Expertise 4 - Very Important

Building Subject Matter Expertise 5 - Extremely Important

Performing Market Research

Performing Market Research 1 - Not at all Important

Performing Market Research 2 - Slightly Important

Performing Market Research 3 - Moderately Important

Performing Market Research 4 - Very Important

Performing Market Research 5 - Extremely Important

General Education

General Education 1 - Not at all Important

General Education 2 - Slightly Important

General Education 3 - Moderately Important

General Education 4 - Very Important

General Education 5 - Extremely Important

Informing Strategy

Informing Strategy 1 - Not at all Important

Informing Strategy 2 - Slightly Important

Informing Strategy 3 - Moderately Important

Informing Strategy 4 - Very Important

Informing Strategy 5 - Extremely Important

Making Purchase Decisions

Making Purchase Decisions 1 - Not at all Important

Making Purchase Decisions 2 - Slightly Important

Making Purchase Decisions 3 - Moderately Important

Making Purchase Decisions 4 - Very Important

Making Purchase Decisions 5 - Extremely Important

Performing Competitive Analysis

Performing Competitive Analysis 1 - Not at all Important

Performing Competitive Analysis 2 - Slightly Important

Performing Competitive Analysis 3 - Moderately Important

Performing Competitive Analysis 4 - Very Important

Performing Competitive Analysis 5 - Extremely Important

	Primary	Secondary	Not Applicable
Academic Web Sites	Academic Web Sites Primary	Academic Web Sites Secondary	Academic Web Sites Not Applicable
Association Web Sites	Association Web Sites Primary	Association Web Sites Secondary	Association Web Sites Not Applicable
Conferences & Events	Conferences & Events Primary	Conferences & Events Secondary	Conferences & Events Not Applicable
Social Media Channels	Social Media Channels Primary	Social Media Channels Secondary	Social Media Channels Not Applicable
Specialist Communities	Specialist Communities Primary	Specialist Communities Secondary	Specialist Communities Not Applicable
Publisher Web Sites	Publisher Web Sites Primary	Publisher Web Sites Secondary	Publisher Web Sites Not Applicable
Vendor Web Sites	Vendor Web Sites Primary	Vendor Web Sites Secondary	Vendor Web Sites Not Applicable
Individual Web Sites	Individual Web Sites Primary	Individual Web Sites Secondary	Individual Web Sites Not Applicable

Primary

Secondary

Not Applicable

Academic Web Sites

Academic Web Sites Primary

Academic Web Sites Secondary

Academic Web Sites Not Applicable

Association Web Sites

Association Web Sites Primary

Association Web Sites Secondary

Association Web Sites Not Applicable

Conferences & Events

Conferences & Events Primary

Conferences & Events Secondary

Conferences & Events Not Applicable

Social Media Channels

Social Media Channels Primary

Social Media Channels Secondary

Social Media Channels Not Applicable

Specialist Communities

Specialist Communities Primary

Specialist Communities Secondary

Specialist Communities Not Applicable

Publisher Web Sites

Publisher Web Sites Primary

Publisher Web Sites Secondary

Publisher Web Sites Not Applicable

Vendor Web Sites

Vendor Web Sites Primary

Vendor Web Sites Secondary

Vendor Web Sites Not Applicable

Individual Web Sites

Individual Web Sites Primary

Individual Web Sites Secondary

Individual Web Sites Not Applicable

Thinkers360 2023 B2B Influencer Marketing Outlook Survey

Page 1 of 2: Influencer Content Consumption

Question Title

* 1. Influencer Definition

Please share your definition of an influencer (optional):

Question Title

* 2. Influencer Attributes

Please rate the importance of these attributes in world-class influencer content:

Question Title

* 3. Influencer Benefits

Please rate the importance of influencer content you consume in supporting the following:

Question Title

* 4. Influencer Content Time Investment

On average, how much time per week do you spend consuming influencer content?

Question Title

* 5. Influencer Personas

Which personas do you most regularly source your influencer-content from? (please select the top three):

Question Title

* 6. Influencer Sources

What are the primary and secondary sources for the influencer content you consume?

Question Title

* 1. Influencer DefinitionPlease share your definition of an influencer (optional):

Question Title

* 2. Influencer AttributesPlease rate the importance of these attributes in world-class influencer content:

Question Title

* 3. Influencer BenefitsPlease rate the importance of influencer content you consume in supporting the following:

Question Title

* 4. Influencer Content Time InvestmentOn average, how much time per week do you spend consuming influencer content?

Question Title

* 5. Influencer PersonasWhich personas do you most regularly source your influencer-content from? (please select the top three):

Question Title

* 6. Influencer SourcesWhat are the primary and secondary sources for the influencer content you consume?

* 1. Influencer Definition

Please share your definition of an influencer (optional):

* 2. Influencer Attributes

Please rate the importance of these attributes in world-class influencer content:

* 3. Influencer Benefits

Please rate the importance of influencer content you consume in supporting the following:

* 4. Influencer Content Time Investment

On average, how much time per week do you spend consuming influencer content?

* 5. Influencer Personas

Which personas do you most regularly source your influencer-content from? (please select the top three):

* 6. Influencer Sources

What are the primary and secondary sources for the influencer content you consume?